Grant's
overhaul their whisky range, renaming
their signature blend, Grant's Triple
Wood and adding three new expressions.
Grant's blended Scotch whisky, which
is now the world's number three best
selling Scotch whisky has overhauled its
whisky line-up, a move which sees its
signature blend, Grant's Family Reserve,
renamed Grant's Triple Wood, but fans of
the iconic dram needn't worry as the
whisky you will find in the bottle
remains the same.
The overhaul will also see three new
expressions joining the Grant's blended
Scotch whisky line-up, joining
Grant’s Triple Wood, will be the
new
Grant's Triple Wood Smoky,
Grant's Rum Cask Finish and
Grant's 8 Year Old Sherry Cask
Finish completing the new
look range.
There will be a few
causalities in the overhaul, with the
Grant's Sherry Cask Finish, Grant's Ale
Cask Finish (the one which I will miss
most), Grant's Signature, Grant's Nordic
Oak Finish and Grant's Master
Blender’s Edition all discontinued, so if you have
a taste for any of these I would suggest
you stock up before they disappear from
the shelves.
It is undoubtedly a
bold move from Grant's considering that
they are currently the world's third
best selling Scotch whisky with their
current whisky line-up but Grant's will
have the sales figure and know what
consumers like most and what they want. I know I will
be intrigued to try the new Grant's
Triple Wood Smoky and Grant's 8 Year Old
Sherry Cask Finish when they arrive.
The reasoning
behind the move to rename the firmly
established and very popular Grant's
Family Reserve to Grant's Triple Wood is
to emphasise the whisky making process
and the three types of cask which goes
into creating the smooth, rich and
mellow whisky - Virgin Oak which
provides spicy robustness, American Oak
lending subtle vanilla smoothness and
Refill Bourbon bringing brown sugar
sweetness.
Philip Gladman,
Grant's Chief Marketing Officer
commented on the new Grant's whisky
line-up, saying: "While other blended
whiskies are declining, Grant’s
continues to go from strength to
strength, leapfrogging others to become
the world’s number three Scotch whisky.
As the whisky that holds the family
name, we have big ambitions to be the
most distinctive player in Scotch whisky
and are proud to celebrate our Triple
Wood maturation, the key to our
exceptional taste, with a new global
brand refresh."
The new Grant's
blended Scotch whisky range will start
appearing on the shelves from this month
with the new Grant's Rum Cask Finish
already on the shelves at Sainsbury's
and the renamed Grant's Triple Wood is due
to follow in August where it will be
available from all major retailers in
70cl and 1 litre bottle sizes. The
Grant's Triple Wood Smoky and Grant's 8
Year Old Sherry Cask Finish are both
scheduled to be on shelves
later in the year.
I would have loved to have seen Grant's
use this opportunity to add a blended
grain whisky to it core range, similar
to the
Grant’s Elementary Oxygen 8 Year Old
which is available in travel retail,
perhaps something we may see in the
future. Meanwhile, for my
thoughts on two whiskies in the new
Grant's line-up which are now available,
the Grant's Triple Wood and Grant's Rum
Cask Finish see the links below.
You will also find the current Grant's blended Scotch whisky range available from specialist online whisky
retailers such as
The Whisky Exchange
and
Master of Malt |