Whisky Focus - Jura Launch Complete New Whisky Range

Jura Launch Complete New Whisky Range


22nd March 2018
Jura single malt whisky boldly moves into a new era with the launch of a complete new core whisky range and a new travel retail exclusive range.

New Jura whisky range - Jura Journey, Jura 10, Jura 12, Jura Seven Wood and Jura 18.

In one of the boldest moves we are ever likely to see from any Scotch Malt Whisky company the Isle of Jura distillery has announced the launch of a complete new Jura whisky range for the domestic market. It has discontinued it current core range of whisky and will be replacing it with a completely new range of five single malt whiskies.

Love them or hate them out go some well known expressions such as the Jura Superstition, 10 Year Old Origin, 12 Elixir, Prophecy and the Jura 16 year old so if you think you will miss any of these expressions I suggest you grab a bottle or two while you can because when they are gone they are gone.

Jura tells me that not only does the launch of the five new whiskies signify a new dawn for the distillery, it also introduces a unique flavour profile for the brand. So what will be replacing these long established expressions? The five new Jura whiskies are:

Jura JourneyJura Journey

Jura Journey is the new Jura range entry level no age statement single malt whisky which was matured in American White Oak ex-bourbon barrels.

Described as amber gold with a refined balance of rich fruit and gentle smoky notes. Aroma of vanilla; citrus to taste; toffee fudge to finish.

Jura Journey is bottled at 40% ABV and will have a RRP of £33.00



Jura 10Jura 10

Jura 10, not to be confused with the old Jura 10 Origin, is a new single malt which was initially launched in the US in 2017, it was matured in American White Oak ex-bourbon barrels for 10 years with an aged Oloroso Sherry cask finish.

Described as copper gold in colour with a rich and rounded balance of subtle smoky notes with a sweet Sherry cask finish.

Jura 10 is bottled at 40% ABV and will have a RRP of £38.00



Jura 12Jura 12

Jura 12 single malt was matured in American White Oak ex-bourbon barrels for 12 years with a further enhancement from the aged Oloroso Sherry casks.

Described as golden hue with a rich and indulgent balance of subtly smoky notes with a sweet Sherry cask finish. Aroma of chocolate; liquorice to taste; soft smoke to finish

Jura 12 is presented in a 70cl bottle and bottled at 40% ABV and will have a RRP of £45.00



Jura Seven WoodJura Seven Wood

Jura Seven Wood single malt was crafted in seven select barrels, yes you read it correctly it was crafted using whisky matured in seven different types of barrel, namely first fill American White Oak ex-bourbon barrels and French oak - Limousin, Troncais, Allier, Vosges, Jupilles and Les Bertranges barrels.

Described as mahogany gold in colour with a rare tropical richness and a hint of smoke. Aroma of peach; candied orange to taste; subtle smoke to finish.

Jura Seven Wood will be presented in a 70cl bottle and bottled at 42% ABV and will have a RRP of £59.00



Jura 18Jura 18

Jura 18 single malt was matured for eighteen years in American White Oak ex-bourbon barrels with a finish in fine red wine casks.

Described as rosewood in colour with a rich and full bodied red wine finish and refined smoky notes. Aroma of toffee; black forest fruits to taste; bitter chocolate to finish.

Jura 18 will be presented in a 70cl bottle and bottled at 44% ABV and will have a RRP of £75.00


The new Jura whisky range should be starting to appear on the shelves of whisky shops worldwide from April 2018 and it will be presented in a taller, new bottle shape and a sturdier, more premium and stylish carton.

As I announced back in October last year Jura will also be rolling out its first travel retail exclusive whisky range in April 2018, the Jura Sherry Collection, a range of four whiskies which have all been enhanced in Sherry casks that previously held Pedro Ximénez.

I am sure the folks at Jura have been extremely busy for quite some time reviewing available maturing stock to come up with five new Jura whiskies for the worldwide domestic market and the four new Jura whiskies for global travel retail which are all going to launch at the same time. I will certainly miss the Jura Prophecy and 16 year old but fingers crossed they have been replaced with something just as good, if not better. I haven't had the chance to taste any of the new Jura whiskies yet but when I do I shall let you know what I think of them.

This is a without a doubt a very brave bold move by Jura to discontinue their complete core range and replace it with a new range but I would say that it is probably a sensible move as some of the old Jura range fell short of what you would hope it would be and I believe with the right maturation and blending Jura could be turning out some very good whiskies. Hopefully there will be a few gems amongst the new whiskies.

The new Jura whisky range will soon be available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

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