Whisky Focus - Johnnie Walker Limited Editions Mark 200th Anniversary

Johnnie Walker Limited Editions Mark 200th Anniversary


20th August 2020
Johnnie Walker marks its 200th Anniversary with new limited edition packaging for its iconic Johnnie Walker Gold Label, Black Label 12 Year Old and Red Label Scotch blended whiskies.

New look limited edition packaging Johnnie Walker Gold Label, Black Label 12 Year Old and Red Label Scotch blended whiskies.

Following on from the announcement at the end of last month of four new Johnnie Walker releases that celebrate 200 years since the whisky maker’s founder, John Walker, first threw open the doors to a small grocery store in Kilmarnock Scotland, the maker of the world’s most popular Scotch whisky brand has unveiled new look packaging, for a limited period, for the three best selling drams in its core range, the iconic Johnnie Walker Gold Label, Black Label 12 Year Old and Red Label Scotch blended whiskies.

The 200th anniversary packaged bottles are presented in block-colour bottles, which are a bold reimagining of its classic glass bottle – each variant named after its iconic slanted label, now replaced by a striking opaque wrap.

The new designs radically reimagine the brand’s ‘Keep Walking’ mantra, celebrating the boundary-pushing spirit that has been at the heart of the brand since its founder John Walker first opened the doors to a small grocery store in Kilmarnock, Scotland 200 years ago. The renowned whiskies inside the bottles remain unchanged – testament to the brand’s dedication to quality and flavour, now enjoyed by people in over 180 countries worldwide.

Ali Reynolds, Johnnie Walker’s GB Brand Ambassador, said: "These limited-edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone.

"This striking new design is sure to stand-out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers."

The new limited-edition packs along with the current Johnnie Walker range are now available to purchase in all major retailers and from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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