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Johnnie
Walker announces the launch of four new
exclusive releases that celebrate 200
years since the whisky maker’s founder,
John Walker, first threw open the doors
to a small grocery store in Kilmarnock
Scotland. The four whiskies includes one
a new bottle design and three newly
crafted whiskies.
Johnnie
Walker has unveiled four new exclusive
releases that celebrate 200 years since
the whisky maker’s founder, John Walker,
first threw open the doors to a small
grocery store in Kilmarnock, Scotland.
This was the beginning of a journey that
would take Johnnie Walker to the four
corners of the globe, making it the
world’s No 1 Scotch whisky.
The four Johnnie Walker 200th
Anniversary bottlings which are being
released in celebration of the
incredible journey, pioneering spirit
and dedication to quality that was
started by John Walker all those years
ago include one a new bottle design and
three newly crafted whiskies which I am
sure Johnnie Walker whisky fans will be
pleased to hear.
The four new Johnnie Walker 200th
Anniversary bottlings are:
Johnnie Walker Blue Label 200th
Anniversary Limited Edition Design
The new 200th Anniversary Limited
Edition Design for the iconic Johnnie
Walker Blue Label features bespoke
illustrations that bring to life the
bold journey and pay homage to some of
the great cities and countries that have
been part of the Johnnie Walker story.
There are also incredible illustrations
of geographical landmarks and cultural
symbols which represent progress in our
time in each of their respective
countries.
Johnnie Walker Blue Label Legendary
Eight
An exclusive release celebrating 200
years of bold and passionate craft. It
is a smooth, mellow Scotch crafted using
some of the very rarest whiskies in the
unparalleled Johnnie Walker reserves.
Each whisky is hand selected from only
eight legendary distilleries that all
existed when John Walker made the first
steps on his journey, including some
very rare expressions from long-closed
“ghost” distilleries.
John Walker & Sons Celebratory Blend
This exclusive release is inspired by a
breakthrough moment in John Walker &
Sons’ history - the launch of Old
Highland Whisky in the 1860s, the
company’s first commercial blend to
travel from Scotland to the four corners
of the world. This rich and complex
whisky is inspired by the flavours found
in the Walker family’s grocery store in
the 1860s and uses whiskies from
distilleries which were operating at
that time. The exclusive pack design
reveals the only existing image of the
Kilmarnock grocery store 200 years ago.
John Walker & Sons Bicentenary Blend
A celebration of where it all began;
this exceptional whisky is a sensorial
journey down the fragrant aisles of John
Walker’s original grocery store in
Scotland. Master Blender Jim Beveridge
and his team have drawn inspiration from
John’s store and meticulously crafted a
whisky with rich layers that re-imagines
the exotic flavours that shaped his
imagination. It is crafted with rare and
exceptional whiskies, all aged for at
least 28 years, including whiskies from
long-closed “ghost” distilleries such as
Pittyvaich, Cambus and Port Ellen.
Johnnie Walker Master Blender, Jim
Beveridge, commented on the four
whiskies saying: "Each of these
exclusive releases bring a fresh
perspective to our 200th anniversary
story and are the perfect way to
celebrate this huge moment for Johnnie
Walker. It feels very apt to be
announcing them this week to coincide
with John Walker’s birthday."
Diageo Global Scotch Director, John
Williams, said: "Our 200th anniversary
releases are inspired by the moment our
founder, John Walker, first opened the
door to his grocer’s store in Kilmarnock
- taking the first step on an incredible
journey for Johnnie Walker.
"John’s spark, vision and
entrepreneurial fire were the impetus to
growing the John Walker name, our
business and ultimately a new future for
Scotch whisky. This year we’re
celebrating the steps he first took -
steps that have inspired generations of
our whisky makers and are at the heart
of everything we do today and will do
tomorrow."
All four exclusive releases will launch
from October onwards, subject to market
distribution and availability, for a
limited period only and will be
available from specialist online whisky
retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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