Highland Park
reveals Global Travel Retail Range
Highland Park has launched a new
Highland Park Vintage Editions range
exclusive to Global Travel Retail,
consisting of four single malt whiskies
distilled in 1998, 1994, 1990 and 1973.
Every new expression of Highland Park is
eagerly anticipated by trade and
consumer alike but the launch of an
entire range is unprecedented for the
Orcadian distillery.
According to Max McFarlane, Whisky
Maker: “The starting point for this
range was to look into our maturing
stocks to find sherry seasoned casks
which would showcase different
dimensions of the classic Highland Park
profile of honey sweetness and aromatic
peat. I am delighted to have identified
specific vintage years with exceptional
casks.”
The differences between the expressions
lie in the extent to which first-fill or
refill European and American Sherry oak
casks have been used. The 1998 and the
1990 Vintages emphasise the smokier
notes whilst the 1994 and the 1973
highlight the sweeter characteristics.
Jason Craig, Global Controller of
Highland Park, adds: “Global Travel
Retail has been nothing short of
phenomenal for us with 88% growth over
the last five years; I am confident this
stunning new range will allow us to
maintain our dynamic performance in this
channel and maintain our position as the
world’s most respected single malt.”
The stunning packaging complements the
liquid and draws on Orkney’s Norse
heritage; the design on the front of the
oak box takes the form of the complex
woodcarvings in the characteristic
‘gripping beast’ style seen on the
Oseberg ship, the oldest and most
beautiful vessel of the Viking age. The
outstanding craftsmanship has provided
inspiration for the design of the
packaging of this exceptional whisky for
today’s intrepid travellers.
The Duty Free recommended retail prices
are; 1998 Vintage £41 (1l), 1994 Vintage
£58 (70cl), 1990 Vintage £88 (70cl) and
1973 Vintage £670 (70cl). The range will
be available from April/May 2010.
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