Whisky Focus - Glenglassaugh Pauses Production In Light Of A 22% Decline In Sales

Glenglassaugh Pauses Production In Light Of Decline In Sales


5th February 2025
Brown-Forman has announced a temporary halt in production at its Glenglassaugh Distillery amid difficulties facing the Scotch whisky industry.

Glenglassaugh Distillery Portsoy

About a week ago, social media was abuzz with claims that Glenglassaugh Distillery was being shut down by its owner, Brown-Forman. A distillery employee suggested on Instagram that the production staff had been laid off, fuelling speculation that the distillery was closing. This news spread before any official announcement from Brown-Forman, and given the recent bankruptcy of Waterford Distillery in Ireland, financial struggles at Mackmyra, and Brown-Forman’s own large-scale layoffs, the social media reports quickly gained traction.

The fact is that Brown-Forman has announced a temporary halt in production at its Glenglassaugh Distillery amid difficulties facing the Scotch whisky industry.

Brown-Forman Director of External Communications Elizabeth Conway said: "Glenglassaugh Distillery is not shutting down. We are implementing a shared production model with BenRiach, which will involve periods of production alongside occasional silent seasons, as has been the case traditionally. This allows us to optimise resources and expertise across both distilleries.

"This shared production model, and our ongoing demand planning process, resulted in a small number of redundancies. We deeply value the contributions of those impacted and are committed to providing support to them throughout this process.

"Our commitment to crafting exceptional whiskies remains as strong as ever, and we are grateful for the continued support and enthusiasm of our customers and markets worldwide."

Founded in 1875, the distillery closed in 1986 before being revived by the Scaent Group in 2008. It was later acquired by BenRiach Distillery in 2013 and became part of Brown-Forman’s portfolio in 2016.

The Glenglassaugh core range (at least for now) will continue to include the flagship Glenglassaugh 12 Year Old Single Malt, plus the outstanding
Glenglassaugh Sandend and Glenglassaugh Portsoy single malt whiskies which take their names from the bay and village nearby the distillery.

This decision to operate Glenglassaugh in this way follows a recent Brown-Forman financial statement which revealed a 22% decline in returns from the company’s non-American whiskey portfolio. This downturn reflects a broader sales slump affecting the global whiskey market, including the Scotch whisky industry. Then two weeks ago Brown-Forman announced  that they would cut approximately 12% of its 5,400 global employees and shut down its Louisville cooperage.

Glenglassaugh's production is currently scheduled to resume by the end of this year, though whether it will actually restart in autumn or winter 2025 remains to be seen.

I've always believed that Scotch single malt whisky offers an affordable taste of luxury. However, with prices soaring in recent years—beyond what can be justified by production costs alone—I suspect much of the increase has been driven by profiteering. Now, that greed may be coming back to haunt the whisky industry. Hopefully, the industry recognises this and takes action before we see more distilleries mothballed, closed, or driven into bankruptcy.

Through this website, I speak with many whisky enthusiasts, and a common sentiment is that they can no longer afford the quality of whisky they once enjoyed. Many now seek out cheaper alternatives or have stopped buying whisky altogether.

If you want to support Glenglassaugh and buy yourself a quality whisky you will find the current Glenglassaugh whisky range available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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