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26th October 2021 |
Suntory
introduces the oldest expression of
Yamazaki Japanese single malt to date,
the Yamazaki 55 Year Old.
The
House of Suntory has introduced an
extremely limited quantity of the
limited edition Yamazaki 55 Year Old
Japanese single malt whisky to Global
Travel Retail which as you could well
imagine you will need deep pockets if
you want to taste this one, it will be
available at a recommended retail price
of $60,000 USD.
Bottled in 2020, Yamazaki 55 Year Old is
the House of Suntory's oldest release in
its history and pays tribute to the
founding family of Japanese whisky,
while celebrating the Japanese "Showa"
era of the 1960s.
Yamazaki 55 will be available to select
Global Travel Retail with bottles found
in London, Paris, Hainan, Hong Kong,
Taipei, Amsterdam, Seoul, Delhi,
Istanbul, Dubai and Singapore.
Beam Suntory will donate $5,000 USD for
every bottle released in this year's
100-bottle collection, totalling
$500,000 USD, to The White Oak
Initiative, a group committed to the
long-term sustainability of America's
white oak forests.
Yamazaki 55 is a blend of precious
single malts, featuring components
distilled in 1960 under the supervision
of Suntory's founder Shinjiro Torii and
then aged in Mizunara casks; and in 1964
under the direction of Suntory's Second
Master Blender Keizo Saji and then aged
in White Oak casks.
Suntory's Fifth-Generation Chief Blender
Shinji Fukuyo worked closely with
Third-Generation Master Blender Shingo
Torii to deploy their signature art of
blending to properly reveal the
exceptional depth, complexity and wisdom
that is Yamazaki 55.
The resulting liquid is said to feature a deep
amber colour; robust aroma redolent of
sandal wood and well-ripened fruit;
sweet, slightly bitter and woody palate;
and slightly bitter yet sweet and rich
finish.
Manuel González, Marketing Director GTR
for Beam Suntory, said: "We are
extremely proud to have the opportunity
to offer travellers something as unique
and exclusive as Yamazaki 55, the
oldest-aged expression from the House of
Suntory. This highly limited-edition
product will be showcased in some of our
best House of Suntory locations, and it
will be amplified by an integrated
activation campaign. We are committed to
growing Global Travel Retail by
reinforcing our innovative offering and
bringing the best premium shopper
experience to life for our customers."
'Yamazaki' is engraved in calligraphy on
each crystal bottle, while the age
marking is accentuated with gold dust
and protected with lacquer. The bottle's
opening is wrapped in handmade Echizen
washi paper and bound by with a
Kyo-kumihimo plaited cord, a traditional
craft from Kyoto. Each bottle is
enclosed in a bespoke box made Japanese
Mizunara wood and coated with Suruga
lacquer.
You
will find the Yamazaki 55 Year Old
Japanese single malt whisky available to
select Global Travel Retail with bottles
found in London, Paris, Hainan, Hong
Kong, Taipei, Amsterdam, Seoul, Delhi,
Istanbul, Dubai and Singapore, but if
you have no plans to travel in the near
future you will find the current
Yamazaki whisky range available from specialist
online whisky retailers
such as
The Whisky Exchange
and
Master of Malt
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specialist Whisky shops who delivers to
you:
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