Whisky Focus - World of Whiskies Launches New Website

World of Whiskies Launches New Website

21st October 2009
WDF’s World of Whiskies launches new website.

WDF’s specialist ‘World of Whiskies’ brand this week announced the launch of a new dedicated website www.worldofwhiskies.com

For the first time, customers will be able to experience the unique offering of World of Whiskies outside the airport retail environment. The site features a comprehensive guide to the amazing collection of over 350 whisky brands stocked in the specialist store, alongside fascinating articles and expert reviews. Customers will benefit from being able to spend more time exploring the huge variety of whisky labels available, before they even get to the airport.

The Largest Whisky Retailer

WDF is the largest retailer of single malts and its overall sales of whisky account for 25% of all UK sales. There are seven World of Whiskies stores in airports across the UK, stocking the most extensive collection of whiskies available from around the globe. The range includes everything from rare, vintage and premium bottles – some of which are created and bottled by the distilleries exclusively for WDF - to more niche labels, single malts, grains, pure malts, blends and bourbons, bringing whisky novices and fanatics alike, the most diverse range of the much sought-after spirit.

In store, customers can enjoy a relaxed and informative environment to browse, taste and be educated by the store’s specially trained whisky experts helping them discover new whisky flavours and experiences. The knowledgeable and passionate World of Whiskies staff are trained in WDF’s own specialised Whisky School and are also given extensive training by each whisky supplier.

Register As A Member

Customers are invited to register as members of the World of Whiskies website, giving them access to a variety of exclusive benefits.

Members are able to pre-order their chosen whisky online and the purchase will then be ready and waiting for them in the World of Whiskies store once they pass through security.

Many of the whiskies ordered on line are also offered with an exclusive free gift such as a choice of luxury whisky miniatures. Other member benefits include quarterly newsletters featuring news, reviews and articles from WDF’s whisky expert; Charles Maclean, advance details of the latest product launches, in store events and tastings, exclusive competitions, special offers and free gifts. The site also has an interactive facility enabling members to rate and review any of the whiskies on the website and compare comments and tasting notes with fellow whisky connoisseurs.

World Tour Of Whisky Competition

Win a once in a lifetime world tour of whisky hotspots.

To celebrate the launch of the site, an exclusive members only competition will be run from the day of the website launch through to December 2009. Entrants will have the opportunity to win a once in a lifetime world tour of whisky hotspots, taking them on a journey from Scotland to Japan and experiencing helicopter rides, luxury hotels, whisky tastings and ‘behind the scenes’ tours of various exclusive distilleries along the way.

The free to enter prize draw and your passion for whisky could take you further than you've ever dreamed - all the way to 12 distilleries in six of the world's greatest whisky-producing countries across three continents:

Japan - Hakushu & Yamazaki Distilleries

Canada - Canadian Club Distillery

America - Jack Daniel's & Maker's Mark Distilleries

Ireland - Jameson & Bushmills Distilleries

Scotland - Glengoyne, Bowmore, Glenfiddich, The Glenlivet & Talisker Distilleries

For your chance to win the World Tour of Whisky simply visit World of Whiskies to experience the new site, and register to be in with the chance of winning the trip of a lifetime!

Where To Find A World of Whiskies Shop

The World of Whiskies airport stores are available to all passengers and are located in Edinburgh, Glasgow, Gatwick North & South, Stansted, Heathrow Terminal's 1 & 5 and a new store will be opening soon in Heathrow Terminal 4.

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