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William Grant
& Sons has unveiled a luxury retail
space showcasing their Glenfiddich and
The Balvenie single malt whiskies at
Seoul Incheon airport in South Korea.
William Grant &
Sons Global Travel Retail has
collaborated with Shinsegae Duty Free to
unveil the the Scotch whisky company's
premier luxury retail space at Seoul
Incheon Airport Terminal 2. This exclusive space will showcase
their Glenfiddich and The Balvenie
collections, including editions only
available in travel retail, a diverse
selection of rare and aged single malt
whiskies, interactive touchpoints, and a
bespoke gifting experience.
Spanning 30 sq.m., the concept space is
designed with a bright and airy
ambiance, incorporating elements of
Korean culture and craftsmanship to
create an elegant and sophisticated
atmosphere. The store's layout with
gallery-style backdrops and display
walls accentuates the unique branding of
Glenfiddich and The Balvenie, while
sculptural display units highlight the
exceptional high-end collections. An
in-store free-standing activation podium
will be regularly updated throughout the
year to bring fresh and exciting
offerings for travellers.
Within the Glenfiddich section, visitors
can explore the full range, including
The Glenfiddich Perpetual Collection,
The Grand Series, and Time Re:Imagined
Collection. Meanwhile, The Balvenie area
showcases Cask Finishes, Rare Marriages,
and Stories collections.
 At
the heart of the shop-in-shop concept is
the Art of Gifting experience,
emphasising opportunities for
personalised gifting and collecting. A
central gifting podium bar provides a
range of services, with options for
personalised touches such as traditional
Korean charms and message engraving.
Upon entering the store, Brand
Ambassadors are on hand to lead
travellers through the in-store journey
and aid in choosing their ideal whisky
selection. Various interactive digital
touchpoints, such as the Lift-and-Learn
education tool, have been crafted to
emphasise the heritage and artistry
behind chosen Glenfiddich and The
Balvenie whiskies, fostering a deeper
connection with consumers.
William Grant & Sons GTR Head of Brand
Marketing Gwilym Cooke commented: "We
are pleased to collaborate with
Shinsegae Duty Free to create this
exciting retail concept which showcases
the full range of our iconic Glenfiddich
and The Balvenie brands and provides
discerning travellers with an enhanced
shopping experience, including travel
retail exclusive liquids and bespoke
gifting opportunities."
You will find the current
Glenfiddich and The Balvenie domestic whisky ranges available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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