Whisky Focus - Whyte & Mackay Flying High As Emirates Airline Whisky Partner

Whyte & Mackay Flying High As Emirates Airline Whisky Partner


16th April 2018
The Dalmore King Alexander III and Jura Superstition now cruising at 35,000ft as Whyte & Mackay are announced as an Emirates airlines whisky partner.

The Dalmore King Alexander II now available to Emirates airlines first class passengers.Whyte & Mackay Limited are flying high following the announcement that they will be a whisky partner of the world’s largest international airline, Emirates. The company's Dalmore and Jura single malt whiskies will now be able to be appreciated at 35,000ft on Emirates, which serves over 135 destinations world-wide.

First class travellers on board Emirates airline flights will now be able to sample the outstanding Dalmore King Alexander III. The highly rated Dalmore King Alexander III is the only single malt in the world created using a unique six-cask finish, this pioneering whisky is the creation of The Dalmore’s Master Distiller Richard Paterson. His fifty-year career and dedication to personal cask curation and multi-stage maturation result in a sumptuous and layered whisky of legendary finesse.

Jura Superstition Single Malt accompanies The Dalmore on-board the Emirates experience, served in Business Class. From the remote Isle of Jura, nestled off the West Coast of Scotland, with only one road, one pub, one distillery and 200 people, Jura creates single malt with a true passion for the craft of whisky making. A lightly peated whisky with subtle notes of smoke and spice make Superstition a warming drinking experience, perfect when enjoyed as customers take in the night sky from above.

Dubai-based Emirates, known for its unmatched hospitality and world-class service, is considered a leader in the travel industry and already carries a host of premium products on board its services. The Dalmore and Jura will be the newest additions to the airline’s recently revamped spirits offering, sitting alongside only two other Scotch whisky brands on the First and Business Class menus.

Joost Heymeijer, Senior Vice President, Inflight Catering, Emirates commented: "At Emirates, we are constantly working to deliver an unmatched customer experience. We’ve gone to great lengths to curate a stellar spirits offering with a mix of niche, hand-crafted brands as well as popular and well-loved spirits. We’re proud to offer both The Dalmore King Alexander III and Jura Superstition on our flights. Each distillery is known for their dedication to craftsmanship and access to rare and old casks and we’re proud to be serving whiskies of such quality to our customers."

Dalmore Master Distiller Richard Paterson added: "Award-winning Emirates is known the world over for its exceptional luxury travel experience and it is an honour to be associated with them. Given its exceptional flavour profile, it is therefore fitting that the renowned six cask-finished The Dalmore King Alexander III should be selected to feature on board.

"It’s exciting to see one of my most celebrated creations now offered at 35,000 ft. This is a proud moment for me."

If you will not be lucky enough to be travelling with Emirates in the near future you can still sample Whyte & Mackay's Jura and Dalmore whisky ranges including The Dalmore King Alexander III single malt which you will find available from specialist whisky shops such as The Whisky Exchange and Master of Malt
 

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