Whisky Focus - GlenAllachie Launch Peated Single Malt Brand Meikle TÚir

GlenAllachie Launch Peated Single Malt Brand Meikle TÚir


26th September 2023
Having been a driving force in travel retail over some tough times for the industry in the past few years Whyte & Mackay returns to Cannes to build on stunning growth with new Travel Retail Exclusives from Jura and Tamnavulin.

Jura Islandersí Expressions No.3 new and exclusive to travel retail.Whyte & Mackay is returning to the TFWA World Exhibition in Cannes this year with a remarkable record of growth. The aim is to reaffirm its dominant position in the Single Malt category and introduce exciting innovations that will further boost market penetration and spending for its retail partners.

With its exceptional Single Malt portfolio, featuring The Dalmore, Jura, Fettercairn, and Tamnavulin, Whyte & Mackay has emerged as the fastest-growing Single Malt owner from 2019 to 2022, across both domestic and Global Travel Retail channels according to IWSR data. Despite the challenges posed by the pandemic, Whyte & Mackay continued to support its retail partners and the Global Travel Retail channel. As shoppers return, the company is driving recovery with a portfolio that outpaces category growth at every price tier based on IWSR insights.

As a specialist in Single Malt Scotch Whisky, Whyte & Mackay is well-positioned to assist retail partners with a category growth strategy deeply rooted in consumer and shopper insights. This strategy enables the crafting of tailored plans for each location, overcoming barriers to spending, driving foot traffic and conversions, and enticing shoppers to trade up.

The key to this growth strategy lies in the company's exquisite brand portfolio, which appeals to a wide range of whisky enthusiasts and whisky gift buyers. In the Global Travel Retail sector, Whyte & Mackay's Tamnavulin and Jura brands were the fastest-growing Single Malt brands in 2022 (IWSR 2022 vs. 2019). Additionally, in the Prestige Plus segment, crucial for spending in the Asia Pacific market, The Dalmore and Fettercairn are outperforming the category by 24% (IWSR).

At the TFWA World Exhibition, Whyte & Mackay is set to unveil Jura Islandersí Expressions No.3, the latest Travel Retail Exclusive Limited Edition in the highly successful Jura Islandersí Expressions line. This new release is expected to replicate the success of its award-winning predecessors by offering an inspiring and engaging product that drives penetration, conversion, and spending.

Jura Islandersí Expressions No.3 perfectly caters to the modern travelling shopper's desire for novelty and brands with compelling stories and purposes. Crafted in collaboration with the islandís resident photographer, Konrad Borkowski, this Travel Retail Exclusive features dynamic photography that reflects the magic of life on Jura. With a red wine cask finish and a juicy fruit character inspired by powerful sunset landscapes, this expression continues to emphasize that Jura is 'More Than A Whisky'. It embodies the spirit of the island's 230 inhabitants, offering consumers a chance to be part of something special and taste the essence of island life in every sip. This focus on supporting the island community aligns with shoppersí demand for brands that uphold modern-world ideals.

The first edition of Islandersí Expressions was the fastest-growing Single Malt expression in GTR in 2022 (IWSR 2022), and Jura Islandersí Expressions No.3 is poised to follow in its footsteps. It will be available in Europe from April 2024 with an RRP of £49.99.

Another exciting addition to the Whyte & Mackay offering is the Tamnavulin Sauvignon Blanc, a new Travel Retail Exclusive. Tamnavulin's rich, smooth, and mellow classic Speyside Single Malt style boasts an exceptionally approachable flavour profile. Tamnavulin's travel retail exclusives have been drivers of growth in the Malt category, attracting new shoppers and encouraging others to upgrade from blends to Single Malts.

This new Tamnavulin expression for Global Travel Retail continues this trend, providing retailers with a product that generates more spending per passenger and offers duty-free shoppers more choice through its rich flavor experience and affordable price. Matured in American White Oak barrels, Sauvignon Blanc White Wine Casks, and Semillon White Wine Casks, Tamnavulin Sauvignon Blanc completes the Tamnavulin Travel Retail Exclusive Collection, with options for red wine, sherry, and white wine finishes. This positions the brand perfectly to entice both wine lovers and classic Sherry Cask aficionados to try something new. Tamnavulin Sauvignon Blanc is set to hit the shelves in Europe from April 2024 with an RRP of £39.99.

Janice McIntosh, Marketing Director - UK, Europe & Global Travel Retail, Whyte & Mackay, says: "This is a very exciting time for Whyte & Mackay. Our exceptional portfolio of Single Malts is currently outperforming the market for growth in a number of areas and we have developed some innovative exciting new products that will appeal to our shoppers, which will translate into increased footfall, penetration and spend for our retail partners.

"Our dedicated growth strategy for Travel Retail is crafted in response to shopper insights and data and we look forward to sharing our ideas, and our fantastic new releases, with partners and colleagues at the TFWA World Exhibition in Cannes."

You will find Whyte & Mackay's current domestic whisky portfolio including The Dalmore, Jura, Fettercairn, and Tamnavulin available f available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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