& Viking Line take whisky onboard the world's biggest floating tax-free shop.
William Grant & Sons and Viking Line
have announced the opening of a new
Whisky-cask-shaped shop, "Whisky
Emporium" onboard the brand new ship
The Whisky Emporium, situated within the
world's biggest floating tax-free shop
at 1,500m2, will give consumers the
opportunity to sample/taste whisky at
the new permanent tasting tables
supported with brand information and
tasting notes. They can also get a
unique insiders look into the history
and workings of the Glenfiddich
Distillery by watching the Glenfiddich
Distillery Experience movie; which will
be shown on screens in the shop.
Anneli Sjoblom, Brand Manager Nordic
Travel Retail & Norway Domestic
commented: "This is a fantastic
opportunity for William Grant & Sons to
showcase its pioneering strength, whilst
highlighting Glenfiddich as 'The World's
Most Awarded Single Malt Scotch Whisky."
The brands involved will be Glenfiddich,
The Balvenie, Grant's and Tullamore Dew.
The Viking Grace represents a totally
new generation of ships where modern
design, future concepts, high standard
of services and an overall environmental
consciousness characterize the whole
project. It is the world's first large
passenger vessel to be powered by
liquefied natural gas, the cleanest
fossil fuel available today.
"We are very pleased to be cooperating
with William Grant & Sons on this
project," says Kim Engblom, the Viking
Line Tax Free Sales and Purchasing
Manager. “The Whisky Emporium takes tax
free shopping to a whole new dimension,
and with the commitment shown by William
Grant & Sons in engaging and interacting
with the consumer onboard, we are
confident of excellent feedback and
The Viking Grace began service on
January 15 and will be routing the
Baltic Sea between Stockholm, Mariehamn
Aland and Turku Finland.