Whisky Focus - New Whisky Cask Shaped Shop On New Viking Line Ship

New Whisky Cask Shaped Shop On New Viking Line Ship

7th February 2013
William Grant & Viking Line take whisky onboard the world's biggest floating tax-free shop.

William Grant & Sons and Viking Line have announced the opening of a new Whisky-cask-shaped shop, "Whisky Emporium" onboard the brand new ship "Viking Grace."

The Whisky Emporium, situated within the world's biggest floating tax-free shop at 1,500m2, will give consumers the opportunity to sample/taste whisky at the new permanent tasting tables supported with brand information and tasting notes. They can also get a unique insiders look into the history and workings of the Glenfiddich Distillery by watching the Glenfiddich Distillery Experience movie; which will be shown on screens in the shop.

Anneli Sjoblom, Brand Manager Nordic Travel Retail & Norway Domestic commented: "This is a fantastic opportunity for William Grant & Sons to showcase its pioneering strength, whilst highlighting Glenfiddich as 'The World's Most Awarded Single Malt Scotch Whisky." The brands involved will be Glenfiddich, The Balvenie, Grant's and Tullamore Dew.

The Viking Grace represents a totally new generation of ships where modern design, future concepts, high standard of services and an overall environmental consciousness characterize the whole project. It is the world's first large passenger vessel to be powered by liquefied natural gas, the cleanest fossil fuel available today.

"We are very pleased to be cooperating with William Grant & Sons on this project," says Kim Engblom, the Viking Line Tax Free Sales and Purchasing Manager. “The Whisky Emporium takes tax free shopping to a whole new dimension, and with the commitment shown by William Grant & Sons in engaging and interacting with the consumer onboard, we are confident of excellent feedback and results.”

The Viking Grace began service on January 15 and will be routing the Baltic Sea between Stockholm, Mariehamn Aland and Turku Finland.

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