Whisky Focus - Tullamore D.E.W Rouge 13 Year Old Travel Retail Exclusive

Tullamore D.E.W Rouge 13 Year Old Travel Retail Exclusive


6th October 2021
Tullamore D.E.W Rouge 13 Year Old travel retail exclusive launches at The Loop, Dublin airport and will be rolled out in Global Travel Retail from April 2022.

Tullamore D.E.W Rouge 13 Year Old travel retail exclusive launches at The Loop, Dublin airport.

Perhaps a sign that we are returning to some kind of normality, William Grant & Sons has announced the launch of a new limited-edition, travel retail exclusive expression, Tullamore D.E.W Rouge, a 13 Year Old Irish Single malt whiskey which has been finished in French Bordeaux Red Wine casks.

Tullamore D.E.W. Rouge is a union of Ireland’s whiskey-making excellence and France’s unrivalled wine traditions, which has resulted in the creation of a smooth and approachable Irish Whiskey with the fruity aromas and full body of a Bordeaux Red Wine.

Tullamore D.E.W Rouge 13 Year OldTullamore D.E.W. Rouge (RRP €58) will be sold exclusively as part of The Irish Whiskey Collection at The Loop, Dublin airport for six month before being rolled out to Global Travel Retail from April 2022. Travelers can pre-order a bottle via The Loop Click & Collect service at theloop.ie and can also trial the liquid at the Tullamore D.E.W. Rouge pop-up activation in Terminal 1 during the month of October.

David Wilson, Managing Director for GTR at William Grant & Sons, said: "The launch of Tullamore D.E.W. Rouge is a very exciting development for the brand and underlines our commitment to releasing unique and interesting exclusives into the travel retail space.

"We are delighted to launch this liquid exclusively with Dublin airport in the brand’s home country and we look forward to the wider availability of Tullamore D.E.W. Rouge in Global Travel Retail next year."

Speaking about the new release, John Quinn, Tullamore D.E.W. Global Brand Ambassador said: "After maturing the single malt whiskey in Bourbon and Sherry casks for 13 years, it is carefully finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives incredible fruity aromas and full body – with deep and luscious notes of ripe grape and soft tannin spice."

He continued; "This is a very special liquid and one that we are incredibly proud to release. We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production. We are delighted to combine these unparalleled flavours and celebrate this fusion of craft from two countries to bring both whiskey and wine lovers a rich tasting experience."

Tullamore D.E.W. is a whiskey with a long and rich heritage since the creation of its original distillery in 1829. As the world’s second largest selling Irish whiskey brand with global sales of 1.2m cases, Tullamore D.E.W. remains a proud leader in the Irish whiskey category.

Premiumisation is set to lead Irish whiskey market growth over the next five years. Tullamore D.E.W. Rouge plays in the ultra-premium space, which is valued at US$141 million globally and US$13 million in Global Travel Retail.

If you have no plans to travel to Dublin in the near future you can still explore the current Tullamore D.E.W. Irish whiskey range which you will find it available from specialist online whisky retailers such as The Whisky Exchange, Amazon and Master of Malt
 

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