Whisky Focus - Tomatin Gets a New Look Which Emphasising Its Use Of Oak

Highland whisky distillery Tomatin Distillery is highlighting its commitment to cask management with a striking new packaging refresh across its core range of single malts. The update represents the next stage in the brand's visual development while remaining rooted in the values that have shaped the distillery for more than a century.

The redesigned packaging draws attention to the skill, precision and care behind every cask, placing Tomatin's renowned wood policy firmly in the spotlight. As one of the few Scotch whisky producers with its own on-site cooperage, the distillery continues to emphasise the importance of traditional craftsmanship. The enhanced presentation follows cooper Allan Bartlett receiving the ‘Cooper of the Year’ title at the Icons of Whisky Awards 2025.

Central to the redesign is a premium presentation box featuring a wood-grain pattern inspired by the natural rings found in oak trees. The motif reflects the distillery's dedication to wood management and its careful tracking of every cask that passes through its warehouses, representing a considered shift away from the previous landscape-inspired design. Each expression is also defined by a bold colour palette, ranging from deep indigo, forest green and scarlet red to rich purple and teal blue.

The refresh also brings updated label designs intended to increase visual impact and strengthen shelf presence in both retail and on-trade environments.

At the same time, messaging across the range has been simplified, with clearer product names and a more straightforward structure of information to better communicate the character of each whisky. These updates reinforce Tomatin’s focus on clarity, quality and authenticity in an increasingly competitive market.

The new look is being introduced globally on Tomatin Legacy and Tomatin 12 Year Old Triple Cask — the latter now renamed from Tomatin 12 Year Old — with the rest of the core range set to follow over the coming months.

The redesign builds on the success of the bold scarlet red packaging recently launched for Tomatin 12 Year Old Sherry Cask, which will also adopt the enhanced label. The update delivers a more contemporary and eye-catching shelf presence while maintaining the award-winning Highland single malt whisky within. Travel retail expressions, including Tomatin 8 Year Old and Tomatin 13 Year Old, will also transition to the updated label throughout 2026.

The refined packaging represents a strategic move within Tomatin’s long-term ambition to strengthen its global presence and reinforce the craftsmanship at the heart of the brand. It follows the 2025 launches of Tomatin Double Cask and Tomatin 10 Year Old, both designed to stand out in grocery and convenience retail environments and already seeing strong results after launching in Tesco and Waitrose respectively.

Jennifer Masson, Head of Marketing at Tomatin, said: "This bold new packaging reflects what we do best at Tomatin - exceptional cask management, craftsmanship and attention to detail. It aligns our visual identity with consumer expectations in modern retail and on-trade settings and gives our whiskies greater presence in global markets. Our focus remains unchanged - creating remarkable single malts at excellent value for whisky lovers around the world."

You will find the current Tomatin whisky range available from specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

• UK Shops
   
• USA Shops
   
• European Shops

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