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The Epicurean
Lowland Malt pledges £8,000+ donation to
the BEN Society.
Douglas Laing have announced the
continuation of their relationship with
the Benevolent Society for the Licensed
Trade of Scotland, pledging their second
annual donation on behalf of their
Lowland Malt Scotch Whisky brand, The
Epicurean.
As 2021 proved to be another challenging
year for the on-trade, with ongoing,
ever-changing restrictions representing
a period of uncertainty and discontent.
Douglas Laing & Co. say they are
committed to the industry and strongly
believe in the importance of giving
back, donating a sum upwards of £8,000
to the BEN Society and continuing the
partnership established in 2020.
Providing crucial financial, social and
emotional support to those who have
committed three years+ to working in
Scotland’s licensed trade, The BEN
Society is immensely important to the
Scottish drinks & hospitality industry.
Chris Leggat, CEO, commented: "We are
extremely proud to continue our
partnership with The BEN Society in
2022. The vital work carried out by
them, supporting thousands of people
from the Scottish drinks & hospitality
industry who are most in need, has never
been more important and we are grateful
to be a part of that. With The Epicurean
brand gathering momentum and
demonstrating considerable year on year
growth, we’re excited to see the
donation increase as the partnership
prospers over many years to come."
Commenting on the long-term partnership,
President of The BEN, Warren Paul, said
"We are extremely humbled by this
amazing contribution to the BEN.
Scotland’s Drink & Hospitality Industry
has been under extreme pressure over the
previous 2 years and The BEN have been
there to offer financial assistance to
the many young people on zero hours
contracts who have simply fallen through
the cracks. Douglas Laing & Co continued
support during these turbulent times is
very much appreciated"
Cara Laing, Director of Marketing,
commented: "A vibrant, fresh and
versatile dram that’s particularly
well-suited to cocktails, The
Epicurean’s brand strategy gives
considerable emphasis to the on-trade.
Our Lowland gentleman prides himself on
his values – always working harder than
he did yesterday, and being eternally
loyal to his friends and family. It’s
important to us at Douglas Laing & Co
that such brand values are backed by
real substance and action, and that’s
why The Epicurean’s relationship with
The BEN is one we proud to commit to on
a long-term basis".
You will find Douglas Laing's The
Epicurean Scotch Whisky range,
available from specialist online whisky retailers such
ass
The Whisky Exchange,
Amazon
and
Master of Malt
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