Whisky Focus - Gordon & MacPhail New Distillery To Be Named The Cairn

Gordon & MacPhail New Distillery To Be Named The Cairn


3rd November 2020
Gordon & MacPhail unveil the name for there new distillery in the Cairngorm National Park.

The Cairn Distillery

Gordon & MacPhail today unveiled the name for its new distillery being built in the Cairngorms National Park. The distillery is to be named The Cairn, reflecting its stunning location overlooking the Cairngorm mountains, at the gateway to Speyside.

The family owned whisky specialists were granted planning permission for the new distillery last year and work started on site in July this year.

Unveiling the new brand Ian Chapman, Brands Director said: "We have put the consumer right at the heart of the process of creating the brand, as we have with the design of the distillery itself. We wanted to make sure it was clearly Scottish, but easy for consumers to pronounce and to spell. This will be particularly important for our international markets when English is not the first language.

"We also had to be mindful of Benromach, our other distillery. We wanted the new brand to complement, not compete."

Benromach is positioned as a traditional, hand crafted brand so the new brand had to broadly occupy more contemporary territory.

Working with Glasgow based branding agency Good, the company cast its net wide looking for ideas for a name, asking staff and shareholders for suggestions. More than 300 ideas were eventually whittled down to a shortlist which met select criteria.

As well as the name, the identity needed to have icons and graphical elements to make it unmistakable for non-English speaking consumers. An icon has been developed to symbolise the brand; the fragmented shape representing the coming together of many pieces to form a cairn. The typography used for the words “The Cairn” is ultra-modern and premium, yet it is complemented by the use of a Serif font for the word “Distillery” to represent contemporary craft cues that imply heritage and legacy.

Ian Chapman added; "The brand is eye-catching and contemporary and the approach to develop it put the consumer at the centre of our thinking. It is the same approach we have taken to designing The Cairn Distillery itself. The modern building takes advantage of the outstanding views across the River Spey to the Cairngorms and has been designed with the customer at the centre of the experience."

Gordon & MacPhail design for new distillery at Craggan near Grantown-on-Spey.

The Cairn Distillery is scheduled to open in spring 2022 and it will have a production rate which will initially be 375,000 litres per year, although the distillery will be capable of producing 2 million litres of alcohol in the longer term, the style of whisky that will be produced at The Cairn has not yet been revealed The distillery will include a visitor experience, tasting rooms, retail space and coffee shop.

It will be a number of years until we will get to taste The Cairn single malt whisky but while you wait you will find a great selection of Gordon & MacPhail single malts available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

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