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Talisker
launches Rewild Tour and challenges
bartenders to create a cocktail that
embodies the Wild Spirit character of
Talisker.
Diageo’s renowned single malt Scotch
whisky, Talisker, has announced the
launch of its new Talisker Rewild Tour,
now live until 10 August.
Following the successful Talisker Wild
Spirit Tour in 2019, Jason Clark,
Talisker Brand Ambassador GB, has hit
the road once again, touring the country
in true ‘wild spirit’ style. In a
Talisker branded Land Rover Defender, he
will provide on-the-road training,
inspiring bartenders to experiment and
explore alternative methods to showcase
the unique character of Talisker.
Starting in the Isle of Skye Jason is
travelling all the way down to Cornwall
and back up again hosting events at 17
venues across key locations including
Edinburgh, Manchester and London, the
educational workshops celebrate the
single malt’s unique heritage – made on
the remote Isle of Skye, championing its
maritime sea-salt flavour and smooth,
smoky finish.
Bartenders nationwide are invited to
delve into nature to bring wild outdoor
flavours into glasses to create a
cocktail that embodies the Wild Spirit
character of Talisker. Creations must be
entered online for judging and the
drinks must also be listed on menus in
their bars across September and October
so the drinks can be showcased to the
world and experienced by guests. An
optional addition to this cocktail menu
challenge is that Talisker will pledge
50p to Parley for the oceans for the
first 20,000 Talisker Rewild cocktails
sold by participating bars over the
two-month period towards the protection
and regeneration of wild ocean
ecosystems.
 The judging panel includes Jason Clark,
Jack Sotti, Head of Brand Advocacy GB
and Stefanie Anderson, Talisker Race to
Skye champion, who will select the two
bartenders that have best executed
drinks to rewild their guests as per the
judging criteria. The winning bartenders
plus two guest colleagues each will then
go on to receive a Talisker Wild Spirit
adventure in Scotland.
Jason Clark, Talisker Brand Ambassador
GB, comments: “In 2019 we launched the
Talisker Wild Spirit Tour – a fantastic
experience which generated a huge amount
of positive feedback. We had an
incredible amount of interest, support
and participation from bartenders all
over the country which has led to coming
back bigger and better for 2021 with the
Talisker Rewild Tour and Challenge. The
main aim is to inspire, motivate,
incentivise and reward bartenders after
what has been an incredibly tough time
for our industry. The ingredients,
presentation and story are crucial
elements, aiming to provide guests with
a rewilding experience. The complex
profile of Talisker stands up extremely
well in mixed drinks, from sours to
highballs and more but it shouldn’t just
end there.”
 The Talisker Wild Spirit adventure will
include travel, accommodation,
activities and F&B expenses for the
winning bartenders, plus the opportunity
to bring two work colleagues each
en-route, to explore Skye and the
Talisker distillery hosted by Jason
Clark.
The top 100 Rewild cocktail serves from
around the country that successfully
complete the menu listing challenge will
receive a Talisker Whisky rewilding
prize pack valued at over £200,
including a limited-edition jacket,
t-shirt, notebook, whisky and more.
Entries are judged based on email
submissions, the photographic proof on
Instagram of its addition to any form of
menu and a potential mystery shop visit
to ensure it’s being sold in bar.
For
more details on how to enter please scan
the QR Code or visit www.talisker.rewildgb.com/challenge
where the entry form is available to
download – entries open from 10 August
and close on 24 August.
If you are looking for some Talisker
single malt whisky to create a 'Talisker
ReWild Spirit' serve you will find the
current Talisker whisky range available
from specialist online whisky retailers
such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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