Whisky Focus - Talisker and Loch Fyne Oysters Partner To Support Coastal Charities

Talisker and Loch Fyne Oysters Support Coastal Charities


5th August 2020
Talisker single malt Scotch whisky partners with Loch Fyne Oysters to raise money for coastal charity.

Talisker partners with Loch Fyne Oysters to raise money for coastal charity.

Diageo's Scotch single malt whisky, Talisker, has launched a global initiative to support local coastal communities following the impact of the pandemic, by tapping into the growing trend towards delivery and fine-dining at home.

Here in the UK, Talisker has teamed up with Scotland’s finest seafood provider, Loch Fyne Oysters Ltd, to offer a new at home whisky and oyster pairing experience. This will raise funds for The Fishermen's Mission, a charity which provides practical and financial support to coastal fishing communities across Great Britain.

The limited edition Talisker & Oyster Signature Pairing Kit is available to purchase through Loch Fyne Oyster’s at-home delivery service and consists of two Talisker 5cl bottles along with one dozen oysters and costs £12.

The brand aims to encourage others within the on-trade to adopt the scheme to support their own coastal communities whilst driving awareness and engagement via a delivery offering.

As a whisky Made By The Sea on the Isle of Skye for 190 years, the kit perfectly complements Talisker’s sweet smoky whisky and sea salt tang – it has long been considered as a natural accompaniment to the ocean freshness of oysters.

Loch Fyne Oysters, which was founded in 1978 on the shores of Loch Fyne, now provides Scotland’s finest seafood to restaurants and retailers around the world priding itself on provenance, quality and sustainability.

Instructions on how to shuck the oysters as well as access to an online video for a tasting tutorial are also included. The kits are now available to purchase through Loch Fyne Oyster’s company website: www.lochfyne.com

Each time a photo of a Talisker & Oyster Signature Pairing Kit is shared via social media, using the hashtag #SHUCKTOGETHER, Talisker will pledge £1 to The Fishermen's Mission, to help support the economic recovery of coastal communities that have been severely impacted in recent months.

UK Brand Manager, Nick Moore, Talisker: "We are delighted to be working with Loch Fyne Oysters, whose rich Scottish heritage and passion for supporting local communities, mirrors our own. We have always known that Talisker pairs brilliantly with oysters, but we are thrilled to be able to bring this ritual to people’s homes whilst being able to support the fantastic work of The Fishermen’s Mission in supporting the recovery of coastal communities across the UK through these challenging times."

Managing Director, Cameron Brown, Loch Fyne: "We are delighted to be partnering with Talisker whisky and The Fishermen’s Mission to support local fishing communities at this extremely difficult time. Talisker and Loch Fyne Oysters share very similar values, from our Scottish heritage to our sustainable vision so it’s fantastic to be working alongside them. The Rock Oysters pair perfectly with Talisker whisky delivering a complex sweet, malty, peppery, character rounded off with a salty smoky finale to create the Talisker & Oyster Signature Pairing."

Director of Business Development, Ali Godfrey, The Fishermen’s Mission: "The Fishermen’s Mission is the only charity that works with active and retired fishermen, and their families in and around the UK coastline. This has been a desperately hard year for our fishermen. Winter storms battered the coast in the first three months which made fishing almost impossible for the smaller boats. Covid 19 meant the collapse of the supply chain for UK fish with the closure of fish markets, restaurants and cafes. During the first 3 months of this crisis we distributed more £250K in emergency support.

"We are thrilled at this opportunity to work with Talisker and Loch Fyne. Not only - is this partnership offering vital financial support, but just as importantly, it is spreading the word – far and wide – that The Fishermen’s Mission is here to help, whatever the problem. Reaching out to all fishermen working in the UK, including those who are working in the water in the aquaculture sector. We hope that this will be the beginning of a great friendship between us."

To order a Talisker & Oyster Signature Pairing Kit please visit www.lochfyne.com. You will also find the current Talisker whisky range available from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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