Whisky Focus - The SMWS Launches Drop & Dram Subscription Service

The SMWS Launches Drop & Dram Subscription Service

16th November 2023
The Scotch Malt Whisky Society is launching a new £45 per month subscription service which offers subscribers 3 X 50ml bottles of the Society's cask strength whisky each month, monthly society membership and access to purchase from their range of full size bottles, alternatively you could take out a annual membership for £85 for the year.

The SMWS Drop & Dram Subscription Service

The Scotch Malt Whisky Society (SMWS), renowned for its independent bottlings of exclusive cask strength single malt whiskies, is unveiling Drop & Dram—a fresh monthly whisky subscription service.

Geared towards UK whisky enthusiasts seeking new flavours, Drop & Dram invites aficionados to elevate their whisky journey. This announcement coincides with the Society's 40th anniversary. Founded in Edinburgh by friends in 1983, the Society has burgeoned into the world's largest whisky club, boasting approximately 30 branches globally, from China, Australia, to the USA, and boasting nearly 40,000 members.

For £45 monthly, Drop & Dram subscribers will receive a pack comprising three meticulously selected limited edition 50ml bottles of the Society's cask strength single malt whisky. Accompanying detailed tasting notes for each bottle enable an exploration into the nuanced character of each whisky. Additionally, exclusive videos featuring the Society’s ambassadors will offer further insights into the tales and flavours behind the featured whiskies.

What distinguishes the Drop & Dram subscription is the monthly membership to the SMWS, granting access to purchase full-sized 70cl bottles of preferred whiskies. Subscribers can also partake in Society venues and exclusive events and tastings.

Each month's pack will spotlight a unique theme, with a limited quantity available. The inaugural Drop & Dram pack will immerse subscribers in the realm of first-fill casks—previously utilised for Bourbon or sherry and now filled with whisky for the first time. True to the Society's tradition, the whiskies sport playful and evocative names inspired by their flavours: Shrimps in the sauna; Tweed-clad picnic hamper; and All the fun of the flicks.

Speaking about the launch of Drop & Dram, Julie Roberts, Brand Innovation Manager, said, "We're thrilled to introduce Drop & Dram to whisky enthusiasts across the UK. This subscription service is a gateway to the world of SMWS, offering an unparalleled whisky adventure for those who are as passionate about exploring whisky flavours as we are.

"With each carefully curated Drop & Dram pack, subscribers will embark on a journey of discovery, uncovering the remarkable stories and flavours that our unique single cask single malt whiskies have to offer. Beyond the whisky, they will also become members of the Society and join a like-minded community that shares their passion for whisky discovery and exploration."

Drop & Dram subscriptions go on sale on the 29th November. With Christmas only a few weeks away from the launch I would expect demand to be high so dont hang around if you are interested as The SMWS tells me that their will only be a limited number of packs available each month, the Society has launched a sign-up for priority access on their site
www.smws.com/introducing-drop-and-dram/ alternatively why not consider a SMWS membership, which currently £85 for a year, more details here www.smws.com/whisky-club-membership

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