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Suntory
Global Spirits set to embrace new era at
the 2024 TFWA Asia Pacific Exhibition &
Conference in Singapore.
Suntory Global Spirits, formerly known
as Beam Suntory, eagerly anticipates
reconnecting with both customers and
colleagues at the 2024 TFWA Asia Pacific
Exhibition & Conference (Stand 2-M10
Basement 2), as the industry summit
returns to its full format.
The recent rebranding announcement
coincides with the company's celebration
of 10 years of continuous, profitable
growth since Suntory Holdings acquired
Beam Inc. in 2014. The global travel
retail channel remains pivotal as the
group looks ahead to the next successful
decade.
Aligned with Suntory Global Spirits’
dedication to innovation and premium
quality, Bowmore and the House of
Suntory will take centre stage in
Singapore, offering a glimpse into an
exciting pipeline of new product
development and engaging activation
concepts.
Attendees are invited to explore the
House of Suntory’s latest global travel
retail exclusive—the Yamazaki and
Hakushu Kogei Collection (2024 Japanese
Kimono Edition), which debuted worldwide
in April at the House of Suntory’s
inaugural travel retail shop-in-shop
boutique at Singapore Changi Terminal 3.
A special Cocktail Reception on Monday,
May 13th, featuring a Yamazaki & Hakushu
Kogei Masterclass Tasting, promises an
immersive experience with these
exceptional single malts—a harmonious
blend of peated malt and Spanish oak.
Reflecting its global presence and
diverse spirits portfolio, the
exhibition will also spotlight
innovations within the American whiskey
category, led by the premium Maker’s
Mark brand, alongside small batch
bourbon brands like Basil Hayden and
Knob Creek.
Furthermore, in line with its commitment
to sustainability through its Growing
for Good initiative, Suntory Global
Spirits will showcase the progress made
under its Proof Positive roadmap, aimed
at safeguarding crucial natural
resources for future generations.
"We are delighted to once again be
exhibiting at the TFWA Asia Pacific
Exhibition," noted Suntory Global
Spirits Global Travel Retail Managing
Director Ashish Gandham. "This is a
super exciting time for the company, and
we can’t wait to explore new
opportunities with all of our valued
business partners."
He continued: "APAC is a region of vital
importance to the group, and as
traveller numbers continue to improve
post-COVID, the long-term outlook
remains very positive.
"APAC travel retail represents a
superlative shop-window, and we look
forward to presenting the latest new
product developments within our brand
portfolio as we pursue our ambition to
become the World’s Most Admired Premium
Spirits Company."
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