Whisky Focus - Strathisla 12 Year Old Gets A New Look

Strathisla 12 Year Old Gets A New Look

16th July 2013
Strathisla 12 Year Old new modern look for an old favourite.

You may have already spotted this often overlooked fruity sherried style malt appearing on shelves in your favourite whisky shops or supermarkets. It is not a new expression of Chivas Brothers award-winning Strathisla 12 Year Old single malt whisky it simply has a new modern look. The old brown glass and green box has gone, replaced by a new modern logo and bottle design to maintain the brandís relevance in todayís malt market.

The new packaging combines the brandís unrivalled heritage with a fresh, modern design and is now available in more than 25 markets including the UK, Spain and Asia Duty Free, with the RRP of £40.49 or $49.99.

Made from clear glass with a thick, solid base and wide pouring neck, the bottle has a recognisable malt feel that draws attention to the quality of the whisky. The brandís new logo features on the label as a stylised image of what makes Strathisla the most recognisable distillery in Scotland, its distinctive twin pagodas.

Nikki Burgess, the International Brand Director for Chivas Brothersí Malts Portfolio, says: "Strathisla 12 Year Old has long been considered the connoisseursí best kept secret as a rare malt whisky produced in limited quantities from a world famous distillery. We are confident that the fresh approach for Strathisla, an example of Chivas Brothersí continued commitment to innovation, will attract both adventurous and established whisky drinkers to the brand and the wider Chivas Brothers portfolio."

Distilled at the oldest distillery in the Scottish highlands, the quality of Strathisla 12 Year Old has been consistently recognised by the worldís most esteemed international spirits competitions and the redesigned bottle is available in both 70cl and 1l formats in a luxury gift box.

Strathisla 12 Year Old is currently on offer at The Whisky Exchange for £26.75

Strathisla 12 Year Old Tasting Notes

Producer's Tasting Notes:

Nose: Rich and fruity with a complex array of hay-like aromas, balanced with a dry oakiness.

Taste: Full, rich and hay-like flavours with a mellow nutty sweetness.

Finish: Rich, mellow.

Where To Buy Strathisla Whisky Online

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