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Key Scottish
Locations Floodlit with Responsible
Drinking Message ahead of Saturdays
Scottish Cup Final between Hearts and
Celtic at Hampden Park.
Some of Scotland’s top landmarks were
illuminated last night to highlight a
responsible drinking message to football
fans ahead of Saturday’s William Hill
Scottish Cup Final between Hearts and
Celtic at Hampden Park Stadium Glasgow.
Buchanan Street and Hampden Park Stadium
had the Drink Positive messaging
projected onto them to promote the
campaign which aims to reach one million
fans with a responsible drinking
message, run in partnership between the
Scottish Football Association and
leading distilling company, Diageo.
Using the William Hill Scottish Cup as a
platform, the campaign encourages fans,
coaches and players to be aware of the
effects alcohol has on the body and to
encourage moderate drinking as part of a
balanced lifestyle.
Helping to light up the city, Paul
Hartley, who as a player won trophies
with both Hearts and Celtic, teamed up
with two of Diageo’s employees and Drink
Positive ambassadors Scott Hernon and
Doug Gill. Paul said: “Football plays an
integral role in communities across
Scotland so we have a collective
responsibility to use our platform to
put a spotlight on the dangers of
excessive drinking.
“Using my own knowledge and experience,
coupled with the Drink Positive
information, I hope to encourage
football fans in Scotland to lead a
balanced lifestyle and help spread the
responsible drinking message.”
Since launching in September last year
ahead of the first round Scottish Cup
matches, fans and football clubs across
the country have been targeted with
media messaging and engagement to raise
their awareness of the harmful effects
of alcohol misuse through the DrinkIQ
website (www.drinkIQ.com), which
delivers engaging alcohol education,
including alcohol unit and calorie
calculators to encourage people to drink
in moderation.
Diageo’s 3,000 employees in Scotland
have also been engaged as part of the
campaign, to build on the work they
already do as responsible drinking
ambassadors, taking the Drink Positive
campaign message to friends and family
across the country.
Dayalan Nayager, Managing Director for
Diageo GB, Ireland & France, said: “We
want people to really understand the
effects of excessive drinking and to
encourage them to drink in moderation.
“Football has the power to reach and
connect people across the country, and
for our voice to be heard within this
group is massive. Working with the
Scottish FA has allowed us to harness
that power and use this opportunity to
help positively transform the way people
think about and drink alcohol in
Scotland.”
Look out for the digital graffiti wall
at Hampden Stadium on Saturday for your
chance to make a pledge to drink
responsibly and support the Drink
Positive campaign.
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