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The Scotch
Whisky Association is celebrating its
centenary this year 1912 - 2012.
The Scotch Whisky Association (SWA) is
celebrating its centenary this year. One
of the highlights is set to be a major
exhibition, Scotch Whisky: From Grain to
Glass, in the Scottish Parliament.
The Scotch Whisky Association’s roots go
back to October 1912 when the Wine &
Spirits Brand Association was formed in
London. It became the Whisky Association
in 1917 and the Scotch Whisky
Association in 1942.
Also to mark the landmark year for the
industry trade body, Liz Lochhead, the
Makar or Scottish national poet, will
unveil her specially-composed poem. The
verse will be read by Ms Lochhead for
the first time at an event in Edinburgh
in June – approximately 100 days in
advance of the SWA’s anniversary in
October.
The Scotch Whisky: From Grain to Glass
exhibition will be held in the Main Hall
of the Scottish Parliament from 29th
November 2012 to 25th January 2013. The
exhibition will show the scale and
diversity of the Scotch Whisky industry.
It will bring together materials from
distilleries across the country,
including bottles from the early 20th
century to classic advertising
campaigns. It will be the first time
many of the exhibits have been put on
public display.
A brochure tracking key SWA and industry
events of the last century will be
published. A comprehensive independent
study on the economic impact of Scotch
Whisky in the last 100 years will also
be launched.
Other events, in the UK and in overseas
markets where Scotch Whisky is popular,
will be announced throughout the year.
Gavin Hewitt, chief executive of the
Scotch Whisky Association, said:
"This year is about celebrating the
colourful past and looking forward to a
successful future for Scotch Whisky. Our
centenary gives us an excellent
opportunity to raise awareness of this
globally successful industry at home and
abroad.
"The SWA relies on a dedicated team that
works hard to protect, promote and
represent the Scotch Whisky industry
around the world. Events, such as the
exhibition at the Scottish Parliament,
will allow us to showcase the value of
our work to a wider audience."
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