Whisky Focus - Scandlines BorderShop Opens New Glenfiddich Whisky Corner

Today saw the official ‘Grand Opening’  of a new premium Glenfiddich Whisky Corner at Scandlines BorderShop in Puttgarden in partnership with William Grant & Sons Global Travel Retail and local distributor Hans Just A/S.

The 100sq m shop-in-shop, designed and built by HRG, aims to raise the profile of all whiskies within the store through the creation of a sophisticated and elegant zone featuring wood furnishings, a combination of wall bays and gondolas, plus a central bar which is signed ‘Discover the Perfect Whisky’ and has a ‘Tasting’ area.

While Glenfiddich is the main focus brand within the area, other William Grant & Sons brands are also available including The Balvenie, Grant’s, Tullamore D.E.W. and Monkey Shoulder. Non William Grant & Sons brands are also offered.

"This new Glenfiddich Whisky Corner provides an eye-catching, dedicated setting for customers, both introducing a variety of premium, ultra-premium and rare quality whiskies to new customers whilst also engaging with existing aficionados," says Scandlines BorderShop Category Manager Martin Olsen. "This new environment is part of our ongoing mission to upgrade the quality of our offer to customers, with a particular focus on our Swedish friends."

Included within the area is a Special Selection display which includes premium and travel retail exclusive presentations such as Glenfiddich Age of Discovery collection, The Balvenie 25 Year Old and Glenfiddich 21 Year Old.

Adds Olsen: "We are really excited about the new look of the Whisky Corner. William Grant & Son has done an excellent job in recreating the spirit of whisky within the atmosphere of the shop. We hope that customers will enjoy the full whisky experience whilst being introduced to some of the very best new, exclusive and rare whisky expressions."

William Grant and Sons Director Europe Travel Retail André de Almeida comments: "We are thrilled to have been able to work with Scandlines and Hans Just on the opening of this new Glenfiddich Whisky Corner. It is fantastic to be a part of a team dedicated to upgrading and improving the image of whisky in an interesting and engaging way for consumers – enabling them to experience, enjoy and hopefully buy! I must thank the teams at Scandlines and our distributor, Hans Just, for their great work."

The opening of the Glenfiddich Whisky Corner illustrates the importance of the Nordic region to the William Grant & Sons portfolio, where border trade is an integral part of the Scandinavian way of life: "This new concept provides us with a unique opportunity to reach the consumer in Nordic markets, and through the Glenfiddich Whisky Corner we are both building value and supporting one of our valued customers," adds de Almeida.

William Grant & Sons uses Hans Just A/S as its exclusive Nordic distributor for all brands.
 

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