Whisky Focus - Scottish Alcohol Industry Partnership Appoint First Chairperson

Scottish Alcohol Industry Partnership Appoint First Chairperson

4th October 2023
Kieran Healey-Ryder, of Whyte and Mackay, has been appointed the first chairperson of the Scottish Alcohol Industry Partnership.

Kieran Healey-Ryder, of whisky makers Whyte & Mackay, first chairperson of the Scottish Alcohol Industry Partnership.Kieran Healey-Ryder, of whisky makers Whyte and Mackay, has been appointed the first chairperson of the Scottish Alcohol Industry Partnership, representing the alliance of distillers, brewers, retailers and hospitality venues.

Commenting on his appointment, Kieran said: "It is an honour to be appointed chair at this pivotal moment for the sector. We are fortunate to have a vibrant alcohol industry, raised in Scotland. It is a part of our national DNA.

"As a responsible industry we take our commitment to ensuring responsible drinking extremely seriously. This partnership has proven how together we can deliver impactful campaigns to tackle harmful drinking, and initiatives that promote responsible enjoyment. I am looking forward to an opportunity to advance the work that we do, and to promote the positive contribution the Scottish Alcohol Industry makes at a local and national level."

The membership of the Scottish Alcohol Industry Partnership represents all facets of the alcohol beverage sector in Scotland, encompassing renowned producers, esteemed business proprietors, and trade associations. Alongside its ongoing collaboration with the Scottish Government on recent policy consultations, the Partnership remains dedicated to crafting influential public initiatives. In 2023, the Partnership successfully executed the second instalment of the nationwide 'It'll Cost You' National Campaign, created to address issues related to youth disorder. This campaign, a collaborative effort with Police Scotland and Community Alcohol Partnerships, effectively conveyed the repercussions of adults purchasing alcohol for minors.

About the Scottish Alcohol Industry Partnership

The SAIP is a partnership of alcoholic beverage producers and representatives of the on-trade and off-trade in Scotland which includes:

Diageo, BII Scotland, National Association of Cidermakers, Molson Coors, TLT, Scottish Beer & Pub Association, Heineken, Bacardi, Pernod Ricard, The Scotch Whisky Association, Scottish Licensed Trade Association, Wine & Spirits Trade Association, Scottish Retail Consortium, Whyte & MacKay, Scottish Grocersí Federation and The Portman Group

The Partnership provides a platform for the alcohol industry to promote responsible drinking and contribute towards tackling alcohol-related harm.

About Itíll Cost You! Campaign

The "It'll Cost You!" campaign is a joint effort involving Police Scotland, local authorities, and alcohol producers and retailers. Its primary objective is to increase awareness about the harmful consequences and legal implications of purchasing alcohol for individuals under the age of 18.

This initiative was designed to shed light on the fact that young people often resort to having adults buy alcohol for them as one of the most common methods to obtain it. In Scotland, it is considered an offense for an adult to procure or attempt to procure alcohol for anyone under the age of 18, a practice known as proxy purchase.

Through a series of successful pilot programs conducted by the Scottish Alcohol Industry Partnership in Lanarkshire, Edinburgh, and Glasgow, consistent findings indicated a decrease in street drinking and instances of anti-social behaviour. In the North Lanarkshire pilot, Police Scotland analysts even reported a 10% reduction in youth disorder incidents. Moreover, the campaign contributed to a notable 51% decrease in reports of children consuming alcohol in public areas.

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