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4th October 2023 |
Kieran
Healey-Ryder, of Whyte and Mackay, has
been appointed the first chairperson of
the Scottish Alcohol Industry
Partnership.
 Kieran Healey-Ryder, of whisky makers
Whyte and Mackay, has been appointed the
first chairperson of the Scottish
Alcohol Industry Partnership,
representing the alliance of distillers,
brewers, retailers and hospitality
venues.
Commenting on his appointment, Kieran
said: "It is an honour to be appointed
chair at this pivotal moment for the
sector. We are fortunate to have a
vibrant alcohol industry, raised in
Scotland. It is a part of our national
DNA.
"As a responsible industry we take our
commitment to ensuring responsible
drinking extremely seriously. This
partnership has proven how together we
can deliver impactful campaigns to
tackle harmful drinking, and initiatives
that promote responsible enjoyment. I am
looking forward to an opportunity to
advance the work that we do, and to
promote the positive contribution the
Scottish Alcohol Industry makes at a
local and national level."
The membership of the Scottish Alcohol
Industry Partnership represents all
facets of the alcohol beverage sector in
Scotland, encompassing renowned
producers, esteemed business
proprietors, and trade associations.
Alongside its ongoing collaboration with
the Scottish Government on recent policy
consultations, the Partnership remains
dedicated to crafting influential public
initiatives. In 2023, the Partnership
successfully executed the second
instalment of the nationwide 'It'll Cost
You' National Campaign, created to
address issues related to youth
disorder. This campaign, a collaborative
effort with Police Scotland and
Community Alcohol Partnerships,
effectively conveyed the repercussions
of adults purchasing alcohol for minors.
About the Scottish Alcohol Industry
Partnership
The SAIP is a partnership of alcoholic
beverage producers and representatives
of the on-trade and off-trade in
Scotland which includes:
Diageo, BII Scotland, National
Association of Cidermakers, Molson
Coors, TLT, Scottish Beer & Pub
Association, Heineken, Bacardi, Pernod
Ricard, The Scotch Whisky Association,
Scottish Licensed Trade Association,
Wine & Spirits Trade Association,
Scottish Retail Consortium, Whyte &
MacKay, Scottish Grocers’ Federation and
The Portman Group
The Partnership provides a platform for
the alcohol industry to promote
responsible drinking and contribute
towards tackling alcohol-related harm.
About It’ll Cost You! Campaign
The "It'll Cost You!" campaign is a
joint effort involving Police Scotland,
local authorities, and alcohol producers
and retailers. Its primary objective is
to increase awareness about the harmful
consequences and legal implications of
purchasing alcohol for individuals under
the age of 18.
This initiative was designed to shed
light on the fact that young people
often resort to having adults buy
alcohol for them as one of the most
common methods to obtain it. In
Scotland, it is considered an offense
for an adult to procure or attempt to
procure alcohol for anyone under the age
of 18, a practice known as proxy
purchase.
Through a series of successful pilot
programs conducted by the Scottish
Alcohol Industry Partnership in
Lanarkshire, Edinburgh, and Glasgow,
consistent findings indicated a decrease
in street drinking and instances of
anti-social behaviour. In the North
Lanarkshire pilot, Police Scotland
analysts even reported a 10% reduction
in youth disorder incidents. Moreover,
the campaign contributed to a notable
51% decrease in reports of children
consuming alcohol in public areas.
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