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Royal Salute
seals partnership with historic royal
palaces.
Royal Salute Scotch Whisky has become
the first ever brand to be officially
associated with the Royal Gun Salutes at
the Tower of London.
The partnership will support the work of
Historic Royal Palaces, the independent
charity responsible for the Tower of
London, and through this will see Royal
Salute, the world’s leading luxury
Scotch whisky, associated with the gun
salutes at Her Majesty’s Tower of London
that mark special royal occasions and
other VIP salutes.
The partnership will be launched when
the Royal Gun Salute is fired from the
Tower of London, on 3rd June 2012 to
signal the arrival of the magnificent
river pageant in honour of Her Majesty’s
The Queen’s Diamond Jubilee.
Gun salutes are customarily fired, both
on shore and at sea, as a sign of
respect or welcome. For the upcoming
Diamond Jubilee, Royal Salute will
support the official 41 Gun Salute from
the Tower of London: 21 rounds to mark a
royal occasion, and a further 20 rounds
fired as it is held in the Royal Palace
of the Tower of London.
General Lord Dannatt, Constable of HM
Tower of London, says: “The Gun Salutes
at the Tower have marked important State
and Royal events since Tudor times and
are fired in accordance with the
regulations of this fortress. As a
Trustee of Historic Royal Palaces, the
charity that cares for the Tower of
London, It is my great pleasure to thank
Royal Salute for their valued and
generous support.”
Neil Macdonald, Brand Director for Royal
Salute, says: "We are delighted to be
officially associated with the Royal Gun
Salutes at the Tower of London. The
occasion is particularly poignant as
this royal tradition provided the
inspiration for the brand’s name when it
was launched on Her Majesty’s coronation
in 1953."
The five-year partnership will play an
important role for Royal Salute as it
continues to build upon its unique
heritage. The partnership embeds a
long-term relationship between Historic
Royal Palaces and Royal Salute, which
will be sealed with an official marque
to be applied to Royal Salute Scotch
Whisky packaging, and will allow the
brand to provide unrivalled hospitality
opportunities for guests in London.
As the world’s only exclusively prestige
Scotch whisky, Royal Salute continues to
redefine the pinnacle of the category
and starts where others end with all
whiskies matured for a minimum of 21
years.
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