Whisky Focus - Royal Salute Continues Its Support For World Polo

Royal Salute Continues Its Support For World Polo


1st August 2013
Royal Salute celebrates the launch of its new World Polo Campaign featuring World No. 1 player Facundo Pieres.

Royal Salute who has shown their full support and commitment to polo over the past few years continues that support with the announcement of the launch of its new advertising campaign featuring world No.1 polo player, Facundo Pieres.
 
Facundo Pieres, the talented son of the legendary Gonzalo Pieres who is known as the ‘Godfather of Polo’, hails from Argentina and has a strong commitment and devotion to this unique game. Pieres possesses an unequalled vision as well as passion for the prestigious sport, which makes him the perfect ambassador for Royal Salute.

Neil Macdonald, Global Brand Director of Royal Salute said: "The new advertising campaign featuring world No.1 player Facundo Pieres marks an important step for Royal Salute. As a luxury Scotch that starts where others end, Royal Salute prides itself on always striving to push boundaries to carve out credible and authentic collaborations. The language of polo is synonymous with the values of Royal Salute; this new advertising perfectly represents the natural affinity between the two."

"The Pieres family is legendary in the sport of polo and it is an honour to work with a talent such as Facundo. Throughout Facundo’s professional career, he has always exerted a passion, dedication and a vision for this prestigious game. We look forward to strengthening the Royal Salute World Polo Programme with his support and playing a part in making his vision of growing world-class polo around the world a reality." continued Macdonald.

Facundo Pieres, Royal Salute World Polo Ambassador, commented: "Royal Salute has shown their full support and commitment to polo over the past few years. It is a brand that is steeped in values similar to the game of polo - I am delighted to represent the Royal Salute World Polo programme globally and to be part of this fantastic journey."

The Royal Salute World Polo Campaign was shot by critically acclaimed and renowned photographer Chris Jackson who has worked on many royal polo events. The new advertising campaign launches this month globally.
 

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