Whisky Focus - Royal Salute Celebrates Successful Season of World Polo

Royal Salute Celebrates Successful Season of World Polo


24th October 2013
Royal Salute celebrates a successful 2013 season of World Polo.

2013 has seen another spectacular season of international polo with luxury Scotch whisky, Royal Salute, sponsoring some of the world’s most distinguished tournaments across four continents.

The season started in style in May with the Sentebale Royal Salute Polo Cup in Greenwich, USA, which attracted some of the world’s best players including His Royal Highness Prince Harry. The event was followed in August, by the prestigious Land Rover International Tournament in Sotogrande, Spain which saw world No.1 polo player and Royal Salute World Polo brand ambassador, Facundo Pieres, in attendance. The China Open took place at the end of September in Beijing, marking the end of an exciting polo season, which served to further consolidate Royal Salute’s links with the historic sport.

Royal Salute will continue its support for the illustrious game when the autumn season begins on 15th November at the Campeonato Abierto de Polo in Buenos Aires, Argentina, widely regarded to be the home of polo, with Facundo Pieres once again taking part.

Neil Macdonald, the Global Brand Director for Royal Salute, commented: “With our shared values of respect and honour, Royal Salute is immensely proud to support the international polo community with the World Polo series. We are delighted to be working with such as world-class player as Facundo Pieres, as he really embodies the essence of Royal Salute and the values the brand stands for. Our association with world polo is a natural fit and has helped us reach aficionados of luxury Scotch whisky around the world for the last seven years. We’re committed to supporting the international polo scene and we are looking forward to the start of the autumn season when we will have the honour of seeing our new ambassador, Facundo Pieres, play in a Royal Salute World Polo series for the first time in his home country. It promises to be a very special occasion.”

Royal Salute’s association with polo has contributed to the strong growth of the brand in recent years as whisky collectors around the world recognise the outstanding quality of its prestigious range of aged whiskies. The luxury Scotch whisky has seen particular success in Central and South America, India, Korea, Japan and the US with approximately 200,000 9 litre cases sold globally in the 12 months to June 2013.
 

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