Whisky Focus - Rocket Cat Scotch Whisky Based Cinnamon Infused Spirit Drink

Rocket Cat whisky based spirit cinnamon infused drink launches onboard Scandinavian ferry companies, Viking and Tallink Silja.

Independent family-owned Ian Macleod Distillers, who are more well known for their Scotch single malt and blended whiskies has entered the spirit drink market with the launch of a new Scotch whisky based, cinnamon infused spicy party drink called Rocket Cat.

Rocket Cat launched this month onboard Scandinavian ferry companies, Viking and Tallink Silja who offer cruises of the Baltic Sea. The spirit drink will also soon be available on major ferry operator, Scandlines and on ferries leaving Puttgarden Harbour in Germany.

The boisterous drink is aimed at 21-25 year olds and can be consumed as a shot, used in cocktails and also enjoyed with food. The 50cl bottling has an ABV of 34.7% and contains Scotch whisky and a strong cinnamon hit.

Andy Lane, Travel Retail Director for Ian Macleod Distillers, said: "We are thrilled to be launching this unique golden sprit on board major ferry lines across the Baltic Sea. Rocket Cat contains an infusion of heat and a slight after burn, so it’s not for the faint hearted. Not only is it made of the right stuff but it’s versatile and most importantly, tasty!

"We think Scandinavia is going to be a big market for this drink so the opportunity to sell and promote Rocket Cat with these leading ferry companies couldn’t be more fitting."

Promotion and sampling of Rocket Cat will be led with a sense of fun, passengers aboard the ferries can enjoy video animations; exclusive gifts, spacesuit-clad promoters and rocket launch pads as well as getting involved in user generated social media.
 

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