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19th November 2020 |
Redbreast
launches limited edition bird feeder to
raise funds for Birdlife International.
 Redbreast Irish Whiskey is today
launching a limited-edition copper
whiskey casing that neatly transforms
into a beautiful bird feeder. Following
the launch of a partnership with
BirdLife International earlier this
year, €15 for every limited-edition
Redbreast 12 Year Old purchased will be
donated to support Redbreast’s and
BirdLife International’s joint mission
to keep common birds common.
Available from the Redbreast website for
€60 (£50), the intricately designed
shell sits around a bottle of Redbreast
12-Year-Old, the world’s bestselling and
most awarded single pot still Irish
whiskey. Once removed from the bottle,
the casing can be filled with bird feed
and hung in the garden to keep our
feathery friends fed as the weather gets
colder, protecting common species from
becoming endangered. The bird feeder
enables whiskey fans to sit back and
enjoy a warming drink in the comfort of
their own home while watching nature fly
by.
“After much anticipation, we are
extremely excited to launch the
beautifully crafted whiskey casing that
has been specially designed to double up
as a bird feeder. We worked closely with
BirdLife International to ensure the
bird feeder honours our mission of
helping to protect not only Robins, but
all common birds, as we move into the
colder months and food begins to become
scarce. We are thrilled to provide this
at no additional cost to Redbreast fans
across the globe and simultaneously
further support the work of BirdLife
International by donating €15 for each
limited edition bottle sold”, explains
Laura Hanratty, Head of Prestige and
Speciality Brands at Irish Distillers.
With winter fast approaching and at
least 40% of all bird species in
decline, Redbreast and BirdLife
International’s partnership aims to give
whiskey lovers the tools they need to
help take care of their local birds. The
partnership will also raise vital funds
to conserve and restore bird habitats
and help encourage whiskey-lovers to
monitor bird populations so that deeper
environmental problems (and successes)
can be rapidly identified.
Patricia Zurita, CEO, BirdLife
International, shared her thoughts on
the new product, “Not only is the
whiskey casing beautiful, it will also
help support our feathered friends
throughout the cold winter by providing
them with a valuable source of food.
Whether they’re garden birds or
migratory birds passing through, all
species will benefit from this, not just
Robin Redbreasts. This bird feeder will
also spread awareness of the simple, yet
important, things we can all do to help
protect birds whilst also raising vital
funds.”
BirdLife International is widely
recognised as the world leader in bird
conservation, with the charity and its
10 million members and supporters doing
all they can to reverse the trend and
protect birds. The charity has 100
BirdLife Partners worldwide that strive
to conserve birds, habitats and global
diversity, as well as working with
people and organisations to promote the
sustainable use of natural resources.
The limited edition Redbreast 12 Year
Old with copper bird feeder casing is
available to pre-order now from
www.redbreastwhiskey.com/en-EN/project-wingman
at the price of €60 (£50) and will ship
in December.
You will find the Redbreast Single Pot
Still Irish Whiskey available from
specialist online whisky retailers
as The Whisky Exchange,
The Whisky Shop
and
Master of
Malt
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