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Powers
Quarter is a new guided pub tour in
Dublin which will take you through the
history of the iconic Powers Irish
whiskey brand in Dublin, with a few
drams of Powers along the way.
The iconic Powers Irish whiskey which is produced
Irish Distillers at the Middleton Distillery has teamed up with
six Dublin bars to create the Powers
Quarter; a collaboration between the six
Dublin bars that each tell a different
chapter of Powers’ Bold Character and
its illustrious Dublin whiskey history
since 1791.
The six bars lie within walking distance
of the old John’s Lane distillery and
original Powers bottling hall on Drury
Street. The initiative aims to celebrate
the historic Powers neighbourhood by
bringing to life the bars’ historic
links to the brand through
Powers-educated bartenders,
point-of-sale and signature serves
inspired by the unique story of Powers.
The six Dublin bars which you will
encounter in the Powers Quarter are Thomas House,
Market Bar, The Oak, The Swan, Idlewild
and John Fallons The Capstan Bar.
The Powers Quarter is supported by
social media and a dedicated website
where whiskey fans can a download map
and take a virtual tour of each of the
bars. The journey is
free to participate in for Irish whiskey
fans and will also be used by Powers for
educational visits with the trade,
bartenders and distributors from around
the world and within the Pernod Ricard
network.
There’s also an option to do a
guided tour with the Powers global
ambassador, Michael Carr, for €60.
unearth is our history around these
parts. Michael will guide you on a tour
through the history of Powers in Dublin.
Taking in some of Dublin’s most iconic
landmarks such as John’s Lane Distillery
and Dublin Castle along the route. You
will get to experience some of Dublin
finest bars and hear stories of their
connection to Powers; the whiskey, the
family and the workers. And of course,
you will get to taste Powers whiskeys in
their natural homes, with tailored
signature serves that complement each
unique venue and a cheeky toastie along
the way.
Carol Quinn, Archivist at Irish
Distillers, commented: "For generations,
the Powers distillery at John’s Lane
shaped the development of the area
around it through the direct employment
of families, provision of houses for
workers and even the maintenance of the
local streets. While Powers went on to
become a global success story over the
past two hundred years, its heart always
remained in Dublin and its public houses
over the years.
"In fact, Powers’ founder, James Powers,
was a publican himself and his pub on
John’s Lane stayed within the family
until the closure of the distillery in
the 1970s, so it only seems right that
we honour the legacy of Powers and bring
more of its Dublin history to light
through six bars and put Powers firmly
back on the whiskey map of Dublin.
Across the Powers Quarter, Irish whiskey
connoisseurs and casual fans alike can
enjoy a sip back in time and learn about
the true character of the Powers family
as purveyors of Irish whiskey – and with
whiskey tourism in Dublin booming to
almost 400,000 visitors last year, we
are confident that the Powers Quarter
will enchant a whole new generation of
whiskey fans."
You will more details, be able to
download a Powers Quarter map and book a
guided tour of the Powers Quarter via
the Powers website.
If you will not be lucky enough to be in
Dublin any time soon you can still take
a virtual tour via the Powers website
and if you want to enjoy a whiskey on
the virtual tour you will find the
small but very impressive Powers whiskey range available from specialist online whisky retailers such as The Whisky Exchange,
Master of Malt and
The Whisky Shop
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