Whisky Focus - Powers Gold Label New Look And New Taste Review

Powers Gold Label New Look And New Taste


6th September 2013
Powers unveil a new look Powers Gold Label with a new recipe.

Irish Distillers, the world’s leading Irish Whiskey producer, has unveiled a new look and a new recipe for its popular Powers Gold Label blended Irish whiskey.

It isn't often we hear of a distiller changing the recipe for an established popular whiskey, well at least not that they would admit or even announce. I thought that the folks at Irish Distillers must be pretty confident that they have improved what I would already have considered a very good Irish blended whiskey. I was intrigued by this change in recipe so I thought I would take a look at it.

As you can see from the bottle on the right, along with this new recipe also comes a new look. You will be pleased to hear that the new-recipe, new-look Powers Gold Label has taken inspiration from the brand’s history and features a higher strength ABV of 43.2% and will be non chill filtered, allowing the spicy pot still character of the whiskey to come to the fore. Being able to release a non chill filtered whiskey at strength lower than the industry norm of 46% is directly related to the proprietary triple distillation process which Powers uses.

The updated packaging reflects the super-premium nature of the whiskey and brings Powers Gold Label in line with the look of the other whiskeys within the Powers family.

The new whiskey and packaging format will be available in the USA from September 2013.

Powers Gold Label Tasting Notes


William Morrison's Tasting Notes:

Nose: Caramel, honey, sweet barley, coconut, some tingling spice, cigar box.

Taste: Sweet tobacco, honey, cinnamon, coconut, caramel. rich Pot Still spices, fruity sweetness of red apple and toasted oak spice.

Finish: Sweet barley. Honey, caramel, a bit of dried fruit, mild slowly drying peppery oak spice.

Comment: I think they have increased the portion of rich pot still in here, hard to believe it is a blend and the new 43.2% ABV makes it so much more desirable, if only more blends would be bottled at a higher strength. A must try for Irish whiskey fans, you would be hard pushed to find a better Irish blend in this price range.

SMW Score 87/100

Where To Buy Powers Whiskey Online


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