Whisky Focus - Old Pulteney Collaboration With SeaTrees Kelp Restoration Project

Old Pulteney Partner With SeaTrees Kelp Restoration Project


4th June 2021
Old Pulteney, The Maritime Malt, announces collaboration with SeaTrees – one of the world’s largest and most successful kelp restoration projects, the project will see over 4000 mangrove trees planted globally.

Old Pulteney Coastal Boulevardier

Ahead of World Ocean Day on 8th June 2021), Old Pulteney, The Maritime Malt, has announced a collaboration with kelp restoration non-profit, SeaTrees, making a commitment to plant more than 4,000 mangrove trees globally, and restore 2,665 square-feet of kelp forest.

As one of Scotland’s most northerly distilleries based in the coastal town of Wick, Old Pulteney’s past, present and taste of the whisky itself, is positively influenced by its intrinsic connection to the sea, which the distillery is dedicated to protecting.

The announcement of this partnership coincides with the on-sale dates of a special US edition of Old Pulteney 12 Years Old Single Malt, which will see $2 from the sale of every special edition bottle donated to the SeaTrees project, in a partnership to the value of $60K.

A financial donation of $30K to further the SeaTrees project will be matched with a $30K investment in promotion for the SeaTrees cause via a PR and digital campaign. This will see a minimum of 4,000 mangrove trees planted, sequestering approximately 300 tons of CO2 over the 25-year life of the trees (this equates to more than 100 commercial flights) and the restoration of 2,665 square foot of kelp forest.

A shared respect for the power of the ocean aligns Old Pulteney with the SeaTrees project, which like whisky making, brings together age-old wisdom with innovation and science.

Like most Scotch whiskies, The Maritime Malt is a product of its environment. Old Pulteney believes there is a collective responsibility to look after the beautiful natural environments which have shaped the past, present and future of Scotland’s single malts. The project is set to sequester carbon, increase biodiversity and protect over 700 species of fish, invertebrates and algae.

Malcolm Waring, Distillery Manager at Old Pulteney said: "Since the first barrel of Old Pulteney whisky was filled to serve its thriving coastal community in 1826, we owe our very existence to the sea and wear our title of ‘The Maritime Malt’ with pride. With this partnership, we wanted to give back to the sea that has given so much to us.

"We’ve been working with SeaTrees for years, the work they do is astounding and we’re so happy to officially partner with them."

Kevin Whilden, Co-Founder of SeaTrees said: "We’ve always worked in partnership with the sea and we couldn’t be happier to partner with The Maritime Malt, Old Pulteney in this latest step in their sustainability journey. We have been so impressed by their commitment to address climate change, not only in their partnership with us, but through their distillery processes too.

"Regenerating kelp forests and planting mangrove trees is one of the most effective ways to suck carbon out of the atmosphere. Mangrove forests sequester 5 times more CO2 than a tropical forest, and the latest science shows kelp forests can sequester even more CO2 than mangrove forests. This presents a fantastic solution to climate change and we’re so proud to welcome The Maritime Malt on board!"

As well as the financial donation, Old Pulteney has collaborated with Pritesh Mody of World of Zing to create a limited-edition seaweed cocktail in celebration of World Ocean Day, with 10% of sales being donated to SeaTrees. The ‘Costal Boulevardier’ is available to order on World of Zing.

The partnership marks the next phase in Old Pulteney’s sustainability journey. The Old Pulteney distillery in Wick has already significantly reduced its carbon footprint by using a sustainable fuel source. The ambitious ‘community heating’ scheme has been running since 2012, and utilises wood chip, which is burned in a biomass boiler, generating steam to drive the distillery stills. Hot water waste from the stills is then recycled into the community’s district heating scheme, heating 250 homes in Wick, as well as two complexes for the retired, and the local hospital.

You will find the current Old Pulteney whisky range available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

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