Old Pulteney
has launched a augmented reality app
which will transport whisky drinkers to
the Highland distillery's coastal home.
Old Pulteney, The Maritime Malt, has
launched a free augmented reality app,
which transports drinkers into the world
of the single malt though an immersive
AR whisky experience.
As the pandemic drives digital usage and
demand for virtual brand experiences
from home, Old Pulteney’s new app aims
to support brand discovery and
engagement while physical experiences
remain limited.
Using augmented reality technology, you
can simply download and open the app,
then point the camera on to a flat
surface to unlock a full AR experience
for each of the expressions in Old
Pulteney’s core collection. The user is
transported to a coastal scene through
an interactive animation, uncovering the
tasting notes, aromas and food pairings
of each of the distillery's single
malts.
The app’s features also include:
Let it Slow, a soothing ASMR
coastal soundtrack from the home of
The Maritime Malt on Scotland’s most
northerly shores - from lapping sea
waves and crunching sand to the
rhythmic tempo of rolling casks as
the team craft Old Pulteney single
malt.
Old Pulteney’s Rise with the
Tide video series, inspirational
stories of those whose lives have
been shaped by the sea
Location-based push notification
updates about local promotions and
events
Malcolm Waring, Old Pulteney
Distillery Manager said: “Our new
Old Pulteney app allows us to bring
fans of our malt range on our whisky
making journey, from start to
delicious finish. We’re
exceptionally excited to introduce
the augmented reality feature, which
brings our bottles and tasting notes
to life, unlocking an immersive
experience with each dram.
"Our distillery team know all too
well how lucky we are to live by the
sea. And while a coastal escape is not
possible for many at the moment, we hope
we can offer some solace to those who
are missing it with our Rise With The
Tide series and the soothing sounds of
our Let it Slow soundtrack."
The app is available now for download on
iOS and Android devices.
