Whisky Focus - Old Pulteney Augmented Reality App

Old Pulteney Augmented Reality App


10th March 2021
Old Pulteney has launched a augmented reality app which will transport whisky drinkers to the Highland distillery's coastal home.

Old Pulteney, The Maritime Malt, has launched a free augmented reality app, which transports drinkers into the world of the single malt though an immersive AR whisky experience.

As the pandemic drives digital usage and demand for virtual brand experiences from home, Old Pulteney’s new app aims to support brand discovery and engagement while physical experiences remain limited.

Using augmented reality technology, you can simply download and open the app, then point the camera on to a flat surface to unlock a full AR experience for each of the expressions in Old Pulteney’s core collection. The user is transported to a coastal scene through an interactive animation, uncovering the tasting notes, aromas and food pairings of each of the distillery's single malts.

The app’s features also include:

  • Let it Slow, a soothing ASMR coastal soundtrack from the home of The Maritime Malt on Scotland’s most northerly shores - from lapping sea waves and crunching sand to the rhythmic tempo of rolling casks as the team craft Old Pulteney single malt.
     
  • Old Pulteney’s Rise with the Tide video series, inspirational stories of those whose lives have been shaped by the sea Location-based push notification updates about local promotions and events
     
  • Malcolm Waring, Old Pulteney Distillery Manager said: “Our new Old Pulteney app allows us to bring fans of our malt range on our whisky making journey, from start to delicious finish. We’re exceptionally excited to introduce the augmented reality feature, which brings our bottles and tasting notes to life, unlocking an immersive experience with each dram.

"Our distillery team know all too well how lucky we are to live by the sea. And while a coastal escape is not possible for many at the moment, we hope we can offer some solace to those who are missing it with our Rise With The Tide series and the soothing sounds of our Let it Slow soundtrack."

The app is available now for download on iOS and Android devices.

You will also find the current Old Pulteney whisky range available from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

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