Whisky Focus - New Look For Pigs Nose & Sheep Dip Whiskies

New Look For Pig's Nose & Sheep Dip Whiskies


26th April 2017
Ian Macleod's Pig's Nose and Sheep Dip whiskies get new label and packaging.

New Look Pig's Nose & Sheep Dip Whisky.

Ian Macleod Distillers has unveiled a new look for their Pig's Nose and Sheep Dip Scotch whisky brands. If you are not familiar with these two whiskies you can be forgiven for thinking that they are in some way novelty whiskies or a couple of whiskies to attract tourists of gift buyers. They certainly are not, they are two very serious premium whiskies from Ian Macleod Distillers who you may know as the owners of Glengoyne and Tamdhu distilleries.

The Pig's Nose Scotch Blended whisky and the Sheep Dip Scotch Blended Malt whisky have both been given new label and carton designs which have been created by London based design agency Stranger and Stranger.

The new look Pig’s Nose includes an illustration of the spirit’s namesake in the centre of the packaging. The distillers said the inclusion of Invergordon grain whisky and aging in bourbon barrels, also finds “cues” in the new design.

Sheep Dip is a small batch, premium blend of 16 single malts. Ian Macleod Distillers said a "more iconic carton that balances quality with whimsy" was the brief given to London-based packaging experts Stranger and Stranger.

Neil Boyd, commercial director for Ian Macleod Distillers said, “We are delighted to reveal the new packaging designs for our blended whiskies, Pig’s Nose and Sheep Dip. The refresh celebrates the growing global momentum for both brands and our continued commitment to premium, small batch spirit for the modern Scotch whisky drinker.

“We look forward to rolling out the new designs with immediate effect in all territories and beginning an exciting next chapter for these two iconic brands.”

Sheep Dip has an RRP of £32.99 and Pig’s Nose has an RRP £23.99, both are available from specialist online whisky retailers such as Master of Malt
 

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