Whisky Focus - Monkey Shoulder Mixing It Up At JFK Airport This Summer

Monkey Shoulder Mixing It Up At JFK Airport This Summer


20th July 2018
Monkey Shoulder offers travellers passing through JFK the chance to enjoy the OMG (Orange/Monkey/Ginger) and the Lazy Old Fashioned.

Monkey Shoulder "The Monkey Mixer" promotion at New Yorks JFK Terminal 4

If you will be lucky enough to be passing through New York JFK Terminal 4 this summer then look out for "The Monkey Mixer", a promotion from William Grants Monkey Shoulder Scotch blended malt whisky.

The Monkey Mixer which was originally just running throughout May and June has now extended throughout July and August, so if you are travelling through JFK terminal 4 look out for the bright orange cement mixer display – running 4 evenings per week during peak hours for departing international passengers (notably flights to Europe) – and coincides with the idea that Monkey Shoulder is 100% malt whisky that’s ‘made for mixing.’

Monkey Shoulder are offering passengers the chance to enjoy two hero serves, the OMG (Orange/Monkey/Ginger) and the Lazy Old Fashioned – delicious serves that can easily be recreated at home. The will also be handing out postcards featuring the OMG serve and drawing in travellers to give them a taste. The serve is also highlighted on the large graphic backdrop behind the tasting area, so I would say you cant miss it.

The ‘Monkey Mixer’ promotion which is running in partnership with DFS Group at New York's JFK, will also be running, in a smaller versions, at Los Angles LAX and San Francisco SFO airports.

Says Richard Bush, Regional Marketing Manager of William Grant & Sons: "The activation has so far proved very popular with travellers in all three locations. We’ve had an overwhelmingly positive response and I’d say that Monkey Shoulder has definitely garnered some new fans. It really is a testament to the overall effectiveness of activations – definitely a worthwhile venture!"

"DFS is proud to partner with William Grant & Sons on the engaging Monkey Shoulder promotion. We look forward to offering our travelling customers at DFS access to this product and dynamic experience," said Brooke Supernaw, DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts.

If you fancy mixing up a Monkey Shoulder OMG or Lazy Old Fashioned you will find Monkey Shoulder available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

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