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William Grant
& Sons name Jody Buchan as their Brand
Ambassador to Scotland for their blended
malt Monkey Shoulder brand. Look out for
him this month at the Edinburgh Fringe
in the Monkey Shoulder mixer truck.
Independent family distillers William
Grant & Sons UK has confirmed that
co-owner of Kin Edinburgh, Jody Buchan,
has taken on the role of first ever
Monkey Shoulder Brand Ambassador to
Scotland and the North.
With a wealth of industry experience and
knowledge, not only has Jody
successfully launched a bar, named in
the UK’s Best Cocktail Bars List, but
has also recently been named Scotland's
Mixologist of the Year and Scotland’s
Spirits Enthusiast of the Year.
Jody’s full-time role will see him
working alongside current UK Monkey
Shoulder Brand Ambassador, John Wayte,
to lead the way in challenging the
conventional; and inspiring the
on-trade, retailers, press and drinkers
in the home of Scotch, with the cheeky
brand’s ‘Made for Mixing’ ethos.
Ieuan Morgan, Monkey Shoulder UK Brand
Manager said: "Team Monkey is pleased to
welcome another talented Brand
Ambassador to the fold. Jody’s
experience and passion is just what we
were looking for when searching for an
ambassador to shake up the north."
Originally, from Fraserburgh, a town
just outside of Aberdeen, Jody has been
behind the bar since he was 18.
Beginning as a way to fund his studies
and apprenticeship in Petrochemical
Engineering, he then worked for BP for
over 12 years alongside bartending
before making the move to full pursue
his love of making drinks and memories
for people. In 2017, he opened, Kin, a
bar built on the collective experiences
of his business partner and himself,
which featured on the UK’s Best Cocktail
Bars list. He was recently awarded the
title of Scotland's Mixologist of the
Year, Scotland’s Spirits Enthusiast of
the Year. While still co-owner of Kin,
Jody will be taking on the Monkey
Shoulder role on a full-time basis.
Jody said: "I’m honoured and excited to
join the Monkey Shoulder crew and take
on the ‘Monkey of the North’ role;
bringing my love of sharing the rich
history of spirits and drinks with all.
First on the list, I’m heading to
Edinburgh Fringe with the epic mixer
truck – see you there!"
You will find the Monkey Shoulder available from specialist
online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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