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Maker's Mark
unveil the Frankfurt Edition in their
travel retail exclusive Wood Finishing
Series, it is now available at Frankfurt
Airport.
Maker's Mark has unveiled the next
limited release in its travel retail
exclusive Wood Finishing Series, a
collection which is said to capture the
unique character and flavours of the
world’s most dynamic cities for whisky
fans travelling the globe.
This latest instalment in the series is the Maker's Mark Wood Finishing Series
Frankfurt Edition which follows on from
the New York City and Sydney expressions
last year. This exclusive release is now
available solely at Frankfurt Airport
Terminal 1, in collaboration with Gebr
Heinemann. Expansion plans for this
collection include two more city-based
editions set to debut at airport
locations in early 2024.
Every city holds its distinct essence, a
fact that Maker’s Mark fully
comprehends. To authentically capture
this essence for this latest release,
the brand collaborated closely with
Frankfurt's esteemed hospitality experts
and trendsetters to craft the newest
addition to their City Series. Through
the craftsmanship of handcrafted
bourbon, they sought to evoke the
essence and intricate nuances of
Frankfurt.
Denny Ginzel and Andreas Schoeler, local
tastemakers, lent their expertise to
Maker’s Mark in curating a sip that
surprises with its initial notes and
crescendos into a bold, impactful finish
– mirroring the city and its vibrant
populace. Ginzel, as the Chef de Bar at
Ritzi Stuttgart, draws inspiration from
his global travels, infusing influences
from Thailand, Australia, and Italy into
the bar and drink concepts. On the other
hand, Schoeler, the co-founder of the
acclaimed One Trick Pony bar in Freiburg
since 2017, brings his innovative touch
to the creation.
The Maker’s Mark Wood Finishing
Frankfurt City Edition boasts a daring,
rich profile, blending hints of sour
cherry and a lingering, dusty finish.
Crafting each release in the City Series
to embody its distinct taste profile
involves Maker’s Mark’s innovative wood
stave-finishing technique. This process
explores and enhances the unique
characteristics inherent in Maker’s Mark
Bourbon. Utilising fully-matured,
cask-strength Maker’s Mark as a base,
the brand employs a secondary barrel
finished with a personalised selection
of wood staves, aligning with the
tastemakers’ envisioned flavour profile.
These barrels then rest in Maker’s Mark
limestone bourbon cellar, allowing the
cask-strength bourbon to interact with
the staves, ultimately shaping the
expression's one-of-a-kind flavour.
"It’s incredibly rewarding to bring a
taste of our distillery in Loretto,
Kentucky to the global travel retail
market through the continuation of the
City Series,” noted Rob Samuels, 8th
generation whisky maker and grandson of
the founders at Maker's Mark. “Just as
my grandparents sat down with a taste
vision in mind when creating Maker’s
Mark, our talented tastemakers in
Frankfurt have channelled the experience
of this dynamic city to create a
bespoke, flavourful bourbon that we’re
thrilled to share with our travelling
fans."
Bottled at 55.1% ABV, the Maker’s Mark
Wood Finishing Series Frankfurt Edition
is available in limited quantities, with
an RRP of €99.90.
If you will be travelling through
Frankfurt Airport in the near future
look out for the grand
experiential space dedicated to
Frankfurt which is backing this launch,
showcasing a tasting bar, striking brand
visuals, insights into tastemakers,
Maker’s Mark ambassadors in uniform, and
limited-edition screen-printed tote
bags. This immersive activation is
scheduled to grace Frankfurt Airport
from December through the end of January
2024.
"We see enormous potential for premium
American whisky, which will be a key
focus for the group in 2024,” noted Beam
Suntory Brand Marketing Director Global
Travel Retail Manuel Gonzalez. “This new
release from Maker’s Mark perfectly
captures the character of Frankfurt, and
is an exciting addition to the brand’s
Wood Finishing City Series."
He added: "This unique release offers
yet another collectible opportunity for
our travelling consumers, while
enhancing our brand storytelling, and
truly showcasing our commitment to
capturing a Sense of Place. The Maker’s
Mark Wood Finishing City Series also
highlights our ability to tailor our
portfolio and create compelling
products, in order to really connect
with our customers and build brand
loyalty."
Frankfurt Airport Category Manager
Dominik Paul commented: "We are very
grateful that we were able to realise
this exclusive Maker’s Mark Wood
Finishing Series in Frankfurt together
with Beam Suntory, and to accompany the
launch with a meaningful activation in
one of our most frequented and
best-selling shops. With the activation
we can offer our customers exclusive
added value in our shop and with the
Maker’s Mark Wood Finishing Series
Frankfurt Edition an exclusive
highlight."
If you have no plans to travel in the
near future you can still find the
current Maker's Mark whisky available from
specialist online whisky shops such as
The Whisky Exchange
and
Master of Malt
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