Whisky Focus - Maker's Mark Wood Finishing Series Frankfurt Edition

Maker's Mark Wood Finishing Series Frankfurt Edition


21st December 2023
Maker's Mark unveil the Frankfurt Edition in their travel retail exclusive Wood Finishing Series, it is now available at Frankfurt Airport.

Maker's Mark Wood Finishing Series Frankfurt Edition at Frankfurt Airport

Maker's Mark has unveiled the next limited release in its travel retail exclusive Wood Finishing Series, a collection which is said to capture the unique character and flavours of the worldís most dynamic cities for whisky fans travelling the globe.

This latest instalment in the series is the Maker's Mark Wood Finishing Series Frankfurt Edition which follows on from the New York City and Sydney expressions last year. This exclusive release is now available solely at Frankfurt Airport Terminal 1, in collaboration with Gebr Heinemann. Expansion plans for this collection include two more city-based editions set to debut at airport locations in early 2024.

Every city holds its distinct essence, a fact that Makerís Mark fully comprehends. To authentically capture this essence for this latest release, the brand collaborated closely with Frankfurt's esteemed hospitality experts and trendsetters to craft the newest addition to their City Series. Through the craftsmanship of handcrafted bourbon, they sought to evoke the essence and intricate nuances of Frankfurt.

Denny Ginzel and Andreas Schoeler, local tastemakers, lent their expertise to Makerís Mark in curating a sip that surprises with its initial notes and crescendos into a bold, impactful finish Ė mirroring the city and its vibrant populace. Ginzel, as the Chef de Bar at Ritzi Stuttgart, draws inspiration from his global travels, infusing influences from Thailand, Australia, and Italy into the bar and drink concepts. On the other hand, Schoeler, the co-founder of the acclaimed One Trick Pony bar in Freiburg since 2017, brings his innovative touch to the creation.

The Makerís Mark Wood Finishing Frankfurt City Edition boasts a daring, rich profile, blending hints of sour cherry and a lingering, dusty finish.

Crafting each release in the City Series to embody its distinct taste profile involves Makerís Markís innovative wood stave-finishing technique. This process explores and enhances the unique characteristics inherent in Makerís Mark Bourbon. Utilising fully-matured, cask-strength Makerís Mark as a base, the brand employs a secondary barrel finished with a personalised selection of wood staves, aligning with the tastemakersí envisioned flavour profile. These barrels then rest in Makerís Mark limestone bourbon cellar, allowing the cask-strength bourbon to interact with the staves, ultimately shaping the expression's one-of-a-kind flavour.

"Itís incredibly rewarding to bring a taste of our distillery in Loretto, Kentucky to the global travel retail market through the continuation of the City Series,Ē noted Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. ďJust as my grandparents sat down with a taste vision in mind when creating Makerís Mark, our talented tastemakers in Frankfurt have channelled the experience of this dynamic city to create a bespoke, flavourful bourbon that weíre thrilled to share with our travelling fans."

Bottled at 55.1% ABV, the Makerís Mark Wood Finishing Series Frankfurt Edition is available in limited quantities, with an RRP of Ä99.90.

If you will be travelling through Frankfurt Airport in the near future look out for the  grand experiential space dedicated to Frankfurt which is backing this launch, showcasing a tasting bar, striking brand visuals, insights into tastemakers, Makerís Mark ambassadors in uniform, and limited-edition screen-printed tote bags. This immersive activation is scheduled to grace Frankfurt Airport from December through the end of January 2024.

"We see enormous potential for premium American whisky, which will be a key focus for the group in 2024,Ē noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez. ďThis new release from Makerís Mark perfectly captures the character of Frankfurt, and is an exciting addition to the brandís Wood Finishing City Series."

He added: "This unique release offers yet another collectible opportunity for our travelling consumers, while enhancing our brand storytelling, and truly showcasing our commitment to capturing a Sense of Place. The Makerís Mark Wood Finishing City Series also highlights our ability to tailor our portfolio and create compelling products, in order to really connect with our customers and build brand loyalty."

Frankfurt Airport Category Manager Dominik Paul commented: "We are very grateful that we were able to realise this exclusive Makerís Mark Wood Finishing Series in Frankfurt together with Beam Suntory, and to accompany the launch with a meaningful activation in one of our most frequented and best-selling shops. With the activation we can offer our customers exclusive added value in our shop and with the Makerís Mark Wood Finishing Series Frankfurt Edition an exclusive highlight."

If you have no plans to travel in the near future you can still find the current Maker's Mark whisky available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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