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The Macallan,
together with its luxury automotive
partner Bentley Motors, unveil the
prototype for The Macallan Horizon but
you will have to wait until summer 2023
for the unveiling of The Macallan
Horizon whisky.
The Macallan, together with its
luxury automotive partner Bentley
Motors, has revealed the remarkable
vision and design of The Macallan
Horizon, the inspirational and highly
innovative limited edition single malt
whisky in development by the brands.
The prototype of The Macallan Horizon,
which will be available as a whisky
product from summer 2023, fuses both
traditional craftsmanship and innovative
materials, with cutting edge technology
to create an exclusive horizontal
design. It was visualised following
extensive collaboration between The
Macallan and Bentley Motors.
In homage to The Macallan’s acclaimed
Six Pillars – the foundation stones of
the brand that account for its
distinctive single malt whiskies - The
Macallan Horizon concept product
incorporates six unique upcycled,
repurposed or ethically sourced
materials which are integral to The
Macallan and Bentley Motors.
Among them are recycled copper from the
disused curiously small spirit stills
which were located within The Macallan’s
former Distillery; aluminium recovered
from the Bentley Motors manufacturing
process; recycled wood; recyclable glass
and carbon neutral leather, locally
sourced and also used in the recently
unveiled Bentley Mulliner grand tourer.
The final component is the very special
single malt whisky being created for The
Macallan Horizon. The Macallan Master
Whisky Maker Kirsteen Campbell developed
the flavour profile for the whisky
following a visit to Bentley Motors in
Crewe, where she observed first hand
their shared passion for creativity,
craftsmanship and innovation.
Together, the six key materials, the
majority of which have been sourced and
produced locally in Scotland and the UK,
form a unique concept that defies the
traditional vertical aesthetic of a
whisky bottle and reflects the
horizontal trajectory of the automotive
world, pushing the boundaries and the
art of the possible.
The visionary design also features a
glass bottle with an extraordinary
180-degree twist, representing the
mastery of space and time achieved by
The Macallan and Bentley Motors in
creating the prototype, which has no
standing base.
Jaume Ferras, Global Creative Director
for The Macallan, comments: "Taking
inspiration from the automotive
industry, we are showcasing our creative
vision and concept development of The
Macallan Horizon, which is among the
most unique projects we have embarked on
in our almost 200-year history.
"Our collaboration with Bentley Motors
and the knowledge exchange we have
undertaken as a result has inspired us
to see things very differently. In the
spirits world, everything is upright,
such as our stills and our bottles. When
we looked at the horizontal direction
pursued by Bentley Motors as part of the
automotive industry, it made us consider
if and how we could adapt this format
for whisky, which ultimately requires to
be poured.
"I am incredibly proud of the beautiful
design we have created together for The
Macallan Horizon and the unique
materials we are incorporating. It
simply would not be possible without the
incomparable craftsmanship and
creativity for which The Macallan and
Bentley Motors are renowned and is the
embodiment of the uncompromised
excellence pursued by The Macallan since
1824."
Bentley’s Product and Lifestyle Design
Manager, Chris Cooke, comments: "Our
prototype for The Macallan Horizon is
truly pioneering in both its design and
use of materials. It’s a fusion of the
sharply defined yet curvaceous Bentley
design DNA, The Macallan’s innovation
and recycled materials from both iconic
British brands. The form of the design
has allowed us to almost treat light as
another material in itself, and the
interplay between light and the wood,
aluminium and copper materials is
extraordinary. In being both an object
of beauty in itself and demonstrating
such innovation, it’s a representation
of what’s coming next from our
partnership."
The Macallan and Bentley Motors launched
their global brand partnership in July
2021. United by a dedication to
craftsmanship, creativity, innovation
and sustainability, both brands have
committed to share learnings from their
respective industries while continuing
to pursue the uncompromised excellence
for which they are renowned.
Information regarding pricing and
availability of The Macallan Horizon
single malt whisky will be shared closer
to its release in the summer 2023 on
www.themacallan.com and
www.bentleymotors.com
Meanwhile you will find the current
Macallan whisky range as well as a few
rare limited releases from over the
years
available from
specialist online whisky retailers such
as
The Whisky Exchange,
The Whisky Shop,
Hard To Find Whisky
and
Master of
Malt
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