Whisky Focus - The Macallan Red Collection 78 Year Old Up For Auction

The Macallan Red Collection 78 Year Old Up For Auction


20th October 2020
Scottish auction site, Whisky Hammer auctions oldest Macallan whisky ever bottled, The Macallan 78 Year Old from the newly launched 'Red Collection'.

The Macallan Red Collection 78 Year OldThe newly launched Macallan Red Collection which was released on Thursday last week has certainly made the whisky news headlines for a number of reasons, firstly the age of the whiskies in the collection which launched with three ongoing expressions, The Macallan 40, 50 and 60 Year Old at the heart of the collection and these were accompanied by some of the oldest bottlings ever released in The Macallan's history, The Macallan 71, 74 and 78 year old.

The second reason the collection has made the whisky news headlines, as you may have already guessed is the price of each whisky in the collection and as you can imagine you will have needed very deep pockets if you want to taste any of them:
  • The Macallan Red Collection 40 Year Old – RRP £11,300
     
  • The Macallan Red Collection 50 Year Old – RRP £37,500
     
  • The Macallan Red Collection 60 Year Old – RRP £49,000
     
  • The Macallan Red Collection 71 Year Old – RRP £58,500
     
  • The Macallan Red Collection 74 Year Old – RRP £61,500
     
  • The Macallan Red Collection 78 Year Old – RRP £65,500

Even though the RRP on all six whiskies is eye watering enough to mere mortal whisky drinkers the price mark-up in some of the online specialist whisky retailers was just as eye watering for example The Whisky Shop had The Macallan 78 Year Old priced at £100,000, that's £34,500 more than the RRP, and they appear to have sold out! How many bottles they sold I couldn't tell you but it is certainly indicative of The Macallan's selling power, £100,000 for a whisky which no-one has tasted or reviewed before buying, no matter how old it is, is simply incredible and it proves that no other whisky has the money pulling power of The Macallan.

To mark the launch The Macallan are auctioning off an extremely rare, complete set of The Red Collection with exclusive labels illustrated by Javi Aznarez whose work will feature in Wes Anderson’s upcoming feature, The French Dispatch. This set will be auctioned by Sotheby’s to raise funds for global food charity City Harvest, which redistributes surplus from the food industry to vulnerable people across London. The Sotheby’s auction which will run from 22 October to 31 October 2020 is estimated to fetch between £200,000 and £800,000.

If a complete Javi Aznarez illustrated set of The Macallan Red Collection is a bit too rich for you not to worry as Aberdeenshire based online whisky auction Whisky Hammer has informed me that they have a bottle of the oldest whisky in the collection and the oldest whisky ever released by the distillery, The Macallan Red Collection 78 Year Old up for grabs in their current auction.

Given that the Macallan 78 Year Old was listed in the Whisky Hammer auction only one day after its release, and wondering how this could have been possible to get hold of a bottle so quickly and get it authenticated and entered into the auction I asked Whisky Hammer about it and they told me: "It is being sold by a private seller, not Whisky Hammer and not Macallan".

At the time of typing this the auction has four days to run and the current bidding is £75,000 but the reserve has not yet been met but it will certainly be interesting to see if a whisky of this price can be flipped so quickly for a profit and what will the profit be.

Daniel Milne, Managing Director of Whisky Hammer, said: "We’re really excited to be able to offer something as rare as this 78 year old expression from The Macallan Red Collection for auction and we expect a very high level of interest in this lot. The Macallan is one of the most well-known and loved Scotch whisky brands and is regarded globally as the epitome of quality and taste – add to this the thrill of the oldest single malt ever released by Macallan, the end result is a true icon in whisky history.

"As a Scottish family-run business we have seen rapid growth since our inaugural auction in 2016 – today we are one of the largest online dedicated whisky auction platforms globally. We’re delighted to have been able to host such an exclusive whisky which builds on our growing reputation as a place for whisky lovers and investors to buy and sell these iconic whiskies."

If you do have deep enough pockets and fancy getting your hands on any of the whiskies in The Macallan Red Collection you will find some bottlings still available from The Whisky Shop and it still may be worth keeping a look out at The Whisky Exchange and Master of Malt as amazingly these bottles can sell out very quickly when the shops list them.
 

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