Whisky Focus - Luss Distillery Celebrates Its First Year Which Welcomed Over 55,000 Visitors

Luss Distillery Celebrates Its First Year Which Welcomed Over 55,000 Visitors


7th October 2026
Luss Distillery welcomes more than 55,000 guests and hosts almost 5,000 whisky and gin tastings and tours in its first year.

Luss Distillery Team

Luss Distillery has celebrated its first year on the banks of Loch Lomond after welcoming more than 55,000 visitors and hosting almost 5,000 whisky and gin tastings and tours since opening its doors.

The multi-million-pound distillery and visitor attraction was developed by independent distiller Loch Lomond Group and quietly opened in the village of Luss in October 2025. Its official launch followed in January 2026, when First Minister John Swinney cut the ribbon to formally open the new spirits destination.

In its first 12 months, Luss Distillery has established itself as a destination for whisky and gin enthusiasts, as well as visitors looking to discover more about Scottish spirits in one of Scotland's most scenic locations.

The attraction has welcomed guests from around the world, with visitors from the United States accounting for 8% of all visits, alongside significant numbers travelling from Germany, the Netherlands and France.

The opening of Luss Distillery has also seen the production of the group's Ben Lomond Gin brand move to the shores of Loch Lomond. The distillery provides a dedicated brand home for the award-winning Loch Lomond Whiskies portfolio, while also bringing Ben Lomond Gin's production and visitor experience together at the same location.

Visitors can explore the wider Loch Lomond Group portfolio through the distillery's retail space, which includes whisky, gin, champagne and other spirits from brands including Glen Scotia and Littlemill.

Luss Distillery visitor experience

Luss Distillery offers a programme of whisky and gin tours and tastings, giving visitors the opportunity to learn more about the production of Scottish whisky and gin while discovering the stories behind the group's brands.

Guests can also explore the distillery at their own pace, with the building designed to provide a more informal visitor experience alongside its dedicated tours and tastings.

The attraction has received strong feedback during its first year, achieving a five-star rating on Tripadvisor and 4.9 stars on Google Reviews. It has also recorded a Net Promoter Score of 94 and was awarded a five-star quality grading by the Association of Scottish Visitor Attractions (ASVA) just months after opening.

To celebrate its first anniversary, Luss Distillery is running a programme of special offers and events from 9 to 16 October 2026.

Visitors will be able to take advantage of free bottle engraving, while the on-site Scoff & Patter will offer a special Serve & Slice promotion featuring a slice of birthday cake and a Ben Lomond Gin cocktail.

There will also be 25% off whisky and gin experiences and 10% off merchandise in the distillery shop throughout the anniversary week. Luss Distillery will additionally host an Open House for local residents and partners who have supported the attraction during its first year.

For Tony MacLean, Brand Home Manager at Luss Distillery, the first year has demonstrated the appeal of bringing whisky and gin together at a destination overlooking Loch Lomond.

Tony MacLean said: "It has been a whirlwind first year, and as I look back on the past 12 months, I am so proud of what we have built here.

“Luss Distillery is unlike anything else in Scotland. It is a place where the stories of whisky and gin are brought together under one roof, making it incredibly unique and appealing to visitors with very different interests. Our spectacular location on the banks of Loch Lomond undoubtedly plays a huge part in attracting visitors.

"From the moment visitors arrive, there is a real sense of discovery, both for the local area and for our offering. Guests consistently talk about is the opportunity to get behind the scenes, hear the stories behind our brands and taste premium whisky and gin in such a spectacular setting. They also really value access to products they cannot buy elsewhere. Our Luss Exclusive Casks have been particularly successful, and we are continuing to develop more products that are only available at Luss.

"After such a strong first year, it is exciting to see how the destination is establishing itself as a place where people can discover our spirits, enjoy the landscape and create a memorable Loch Lomond experience."

With more than 55,000 visitors in its first year, Luss Distillery has quickly established itself as a significant new Scottish whisky and gin visitor attraction, combining spirits production, tastings, tours, retail and hospitality in its spectacular setting beside Loch Lomond.

Luss Distillery is open daily from 10am to 5pm.

You will find the current Loch Lomond whisky range available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt
 

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