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Independent
Scotch whisky distiller Loch Lomond
Whiskies has agreed a new partnership
with The European Tour which tees off
behind closed doors in July.
The European Tour which will return
to action behind closed doors in July
will be teeing off with a new partner,
independent Scotch whisky distiller Loch
Lomond Whiskies has agreed an exciting
new partnership with The European Tour,
becoming the first Official Partner of
the innovative new UK Swing.
The partnership with the European Tour
means that the distiller’s range of
Single Malt Scotch Whiskies will become
"The Spirit of the Tour" throughout the
duration of the UK Swing, and as I am
sure the golfers amongst you will
already know Loch Lomond Whiskies are no
stranger to one of Scotland's other
great exports, the world of golf, as
they have been "The Spirit of The Open"
since 2018.
As part of the new relationship, Loch
Lomond Whiskies’ hand sanitiser will be
available on every tee during each of
the six UK tournaments when the European
Tour returns to action in July.
Loch Lomond Group were one of the first
spirits companies in the world to
utilise their existing resources and
infrastructure to make hand sanitiser,
so as to help and support those in need
across the country throughout the
Covid-19 pandemic. As the European Tour
resumes, Loch Lomond Whiskies will help
ensure good hygiene at all six UK
tournaments as part of the European
Tour’s comprehensive Health Strategy.
As an Official Partner of the European
Tour’s UK Swing, Loch Lomond Whiskies
will also support the launch of the new
‘Golf for Good’ initiative which will
underpin all European Tour events in
2020 by making a positive impact in the
communities where the European Tour
plays – and the wider world of golf -
rewarding heroes of the pandemic such as
front line workers, and promoting the
many health benefits that golf offers to
everyone.
Colin Matthews, CEO of Loch Lomond
Group, said: "The European Tour is one
of the most internationally recognised
and respected golf bodies in the world
and we are delighted to become a key
partner of the UK Swing. This new
association further extends our already
very successful association with the
game of golf through our existing
sponsorship agreement with The R&A for
both The Open and The Women’s British
Open and The PGA and allows us to
support the launch of the European
Tour’s excellent “Golf for Good”
initiative."
Max Hamilton, the European Tour’s Head
of Commercial Partnerships, said: "We
are delighted to welcome Loch Lomond
Whiskies and their award-winning brands
as the first Official Partner of our new
UK Swing. This innovative stretch of six
events marks the start of our new Golf
for Good initiative, enabling us to give
back during these unprecedented times.
Our health strategy is vital to this and
Loch Lomond Whiskies will also
contribute to that through the provision
of hand sanitiser. This is a great
example of how brands can work together
in different ways at the moment."
Following the suspension of the season
due to the global Coronavirus pandemic,
the European Tour will return to action
initially behind closed doors in July
with two events in Austria - the
Austrian Open and Euram Bank Open -
immediately followed by the UK Swing.
The first tournament in the UK Swing is
the Betfred British Masters hosted by
Lee Westwood, which will be played at
Close House, from Wednesday July 22nd to
Saturday July 25th.
It will be followed by the English Open
at the Marriott Forest of Arden and the
English Championship at Marriott Hanbury
Manor, before The Celtic Manor Resort in
Newport hosts back-to-back European Tour
tournaments. The UK Swing will then
conclude with the UK Championships at
The Belfry.
All tournaments will be subject to
stringent safety and testing protocols
set out by the Tour’s comprehensive
Healthy Strategy which will continue to
evolve, aligned with international
Government guidance and health
guidelines.
Founded in 1814, Loch Lomond Whiskies
can trace its roots back to the
Littlemill distillery, which was
established in 1772 and is thought to be
one of the oldest in the world. Its
current malt and grain distilleries, in
Alexandria, Dunbartonshire on the banks
of Loch Lomond, were built in the 1960s
and are among only a few in the industry
to maintain an onsite cooperage. The
malt distillery at Alexandria also
features a unique combination of
traditional swan neck and distinctive
straight-necked pot stills, enabling it
to produce a diverse range of flavour
profiles.
In 2018, the group secured its first
major golf partnership, agreeing a
prestigious five-year deal with the R&A,
as sponsor of both The Open and AIG
Women’s British Open. In February 2020,
Loch Lomond Whiskies also concluded a
new agreement with the Professional
Golfers’ Association (The PGA) to become
a ‘PGA Partner’ and the title sponsor of
the Scottish PGA Championship.
I you fancy exploring the Loch Lomond
whisky range while taking in the the
European Tour from the comfort of your
home you will find it available from specialist
online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of
Malt
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