Whisky Focus - Laphroaig Distillery 2014 Whisky Visitor Attraction of the Year

The Laphroaig whisky distillery on Islay which produces the unmistakable peaty single malt has once again been recognised for its superb visitor centre and overall visitor experience which it offer to whisky fans from throughout the world. This time it has been awarded the Whisky Visitor Attraction of the Year in the Whisky Magazine’s global Icons of Whisky 2014 competition.

The annual industry awards, organised by Whisky Magazine, recognise the very best people and places in the whisky industry around the world. The awards involve country heats to find the best companies in the leading whisky nations of the world, which then compete against each other for the overall Icons of Whisky.

Laphroaig Distillery Manager, John Campbell commented, "As the No.1 selling Islay single malt whisky we are thrilled to be recognised as one of Whisky Magazine’s prestigious global Icons of Whisky. For nearly 200 years, we’ve worked hard to ensure that the distillery reflects the same distinctiveness one would find in a bottle of Laphroaig. From guided tours to our Friends of Laphroaig loyalty program, we welcome visitors into the family by gifting a plot of Islay land they can call their own while offering a truly memorable experience."

The Whisky Magazine editorial panel noted that the Laphroaig Distillery "offers a warm welcome to visitors from across the world. From a walk through tour to owning your piece of Islay, Laphroaig has stamped its mark on the visitor centre experience."

The Laphroaig Distillery also won the Scottish Icons of Whisky last year and is the current holder of the Drammie award for best distillery tour in the world, which it has won for two consecutive years.
 

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