Whisky Focus - Label 5 City Lights Edition

Label 5 City Lights Edition

29th September 2023
AI creates endless designs for Label 5’s new Limited-Edition launch. Each colourful bottle of the new ‘City Lights’ Edition is unique and can be found in Morrison's supermarkets priced at £22.50 for a 1 litre bottle.

Label 5 City Lights Edition

Label 5 Blended Scotch Whisky today introduced a limited-edition rendition of its Classic Black blend, aptly named the 'Label 5 City Lights Edition,' as a tribute to its cosmopolitan essence. This fresh packaging concept was artfully crafted using Artificial Intelligence, capturing random snapshots of a vibrant, computer-generated cityscape during the nocturnal hours.

As a delightful consequence, each bottle boasts a distinct label, showcasing a unique segment of this lively design, expertly chosen by an algorithm to ensure the individuality of each bottle.

Label 5, hailing from the heart of Scotland, resonates with the vitality of city living. This innovative campaign takes inspiration from the brand's recent collaborations with the global graffiti community, including its sponsorship of the Yardworks urban art and graffiti festival at SWG3 in Glasgow this year.

The Label 5 City Lights Edition can be exclusively found in Morrisons stores across the UK. Customers who acquire a bottle will have the opportunity to discover their personalized label design within the Label 5 cityscape by visiting www.label5-findyourlabel.com/.

James Collins, the UK Marketing Manager for Label 5, commented, "Label 5 City Lights Edition is designed to be as distinctive and imaginative as the whisky enthusiasts who appreciate our products. This internationally acclaimed blended Scotch is renowned for its contemporary and urban interpretation of whisky, and this new limited edition beautifully exemplifies that essence. With the ability to select from an endless array of designs generated by our algorithm, we hope that drinkers relish their very own, distinct piece of Label 5 history."

The Label 5 City Lights Edition is available in 1-litre bottles with an ABV of 40%, retailing at £22.50, and can be found in Morrison's stores across the nation. This blend, characterised by its smoothness and subtle smoky notes, owes its depth of flavour to the Speyside malts at its core. Employing time-honoured methods, this spirit is meticulously crafted through a fusion of premium grain and malt whiskies, resulting in a whisky of exceptional quality and smooth refinement.

If you don't have a Morrison's store nearby you will find Label 5 Classic Black whisky available f
rom specialist online whisky shops such as The Whisky Exchange and Master of Malt

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