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AI creates
endless designs for Label 5’s new
Limited-Edition launch. Each colourful
bottle of the new ‘City Lights’ Edition
is unique and can be found in Morrison's
supermarkets priced at £22.50 for a 1
litre bottle.
Label 5 Blended Scotch Whisky today
introduced a limited-edition rendition
of its Classic Black blend, aptly named
the 'Label 5 City Lights Edition,' as a
tribute to its cosmopolitan essence.
This fresh packaging concept was
artfully crafted using Artificial
Intelligence, capturing random snapshots
of a vibrant, computer-generated
cityscape during the nocturnal hours.
As a delightful consequence, each bottle
boasts a distinct label, showcasing a
unique segment of this lively design,
expertly chosen by an algorithm to
ensure the individuality of each bottle.
Label 5, hailing from the heart of
Scotland, resonates with the vitality of
city living. This innovative campaign
takes inspiration from the brand's
recent collaborations with the global
graffiti community, including its
sponsorship of the Yardworks urban art
and graffiti festival at SWG3 in Glasgow
this year.
The Label 5 City Lights Edition can be
exclusively found in Morrisons stores
across the UK. Customers who acquire a
bottle will have the opportunity to
discover their personalized label design
within the Label 5 cityscape by visiting
www.label5-findyourlabel.com/.
James Collins, the UK Marketing Manager
for Label 5, commented, "Label 5 City
Lights Edition is designed to be as
distinctive and imaginative as the
whisky enthusiasts who appreciate our
products. This internationally acclaimed
blended Scotch is renowned for its
contemporary and urban interpretation of
whisky, and this new limited edition
beautifully exemplifies that essence.
With the ability to select from an
endless array of designs generated by
our algorithm, we hope that drinkers
relish their very own, distinct piece of
Label 5 history."
The Label 5 City Lights Edition is
available in 1-litre bottles with an ABV
of 40%, retailing at £22.50, and can be
found in Morrison's stores across the
nation. This blend, characterised by its
smoothness and subtle smoky notes, owes
its depth of flavour to the Speyside
malts at its core. Employing
time-honoured methods, this spirit is
meticulously crafted through a fusion of
premium grain and malt whiskies,
resulting in a whisky of exceptional
quality and smooth refinement.
If you don't have a Morrison's store
nearby you will find Label 5 Classic
Black whisky available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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