Whisky Focus - Jura 39¾ Year Old A Taste Of What Is To Come

Last month I was lucky enough to get the chance to taste a very rare Jura single malt whisky, the 39¾ - a preview of the soon to be released Jura 40 year old malt - was also exclusively sampled to visitors at the Jura Whisky Festival, an established event in the annual “Fèis Ìle” (Islay Whisky Festival) which took place in May. Artist Robbie’s Brown Shoes, of the Puck Collective, has visually captured the tasting session led by Jura’s Global Brand Ambassador Willie Tait, as well as the responses and opinions of those who were lucky enough to taste the vintage malt.

Breaking the mould of traditional whisky tastings, Robbie has brought Willie’s words to life in a short film and accompanying illustrations in his own distinctive style. As well as taking viewers through the history of Jura whisky, Robbie captures the scents of pineapple, coffee beans and old English marmalade and the tastes of manuka honey, sultanas and amaretto liqueur, which can all be savoured in the release.

Jura’s loyal fans will now have the chance to experience the new malt, when the short film which was released online yesterday Thursday 25th July. As well as enjoying a preview of the malt, Jura’s Twitter followers will also have the chance to win a rare sample of the 39¾, in return for retweeting the video.
 

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