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13th December 2018 |
Tullamore
D.E.W. 44 year veteran brand ambassador
has been elected as Vice Chair of the
Irish Whiskey Association.
 William
Grant & Sons has announced that its
Global Brand Ambassador for Tullamore
D.E.W. John Quinn has been elected as
the Vice Chair of the Irish Whiskey
Association (effective 1 January 2019).
John who has been with Tullamore D.E.W.
for 44 years, joining the iconic Irish
whiskey brand back in 1974 and has
worked with the brand, commented: "I'm
delighted to represent William Grant &
Sons and Tullamore D.E.W. in this role,
but also to work hard on behalf of the
Irish Whiskey category.
"The role takes on more significance
with added responsibility as we witness
the huge growth in the Irish Whiskey
business globally. But with this growth
comes a responsibility to ensure the
long-term health of the category is
protected from short-term expediency by
players who may not necessarily take the
long-term view."
Chin Ru Foo, Associate Brand Director,
Irish American Whiskey and Trail Blazer
Brands, for William Grant & Sons, said:
"John can tell you the story behind
every label and shed light on every note
you taste. He’s an open book - his
knowledge is your knowledge; his wisdom
yours for the taking.
"The Irish Whiskey Category will
certainly benefit from John playing an
active role in the future steering of
the industry. Please join me in
congratulating John on his new role and
wishing him the best for the future."
The Irish Whiskey Association, which was
established in 2014 to represent the
rapidly expanding Irish Whiskey
industry, provides a forum for all
operators, new and old, to come together
to share expertise and cooperate in
building the Irish whiskey category
brand.
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