24th February 2015 |
Johnnie
Walker Blue Label honours famous city
landscapes of the world with limited
edition design, starting with the city
of Dubai.
Following
on from the popularity of the 2013
Johnnie Walker Blue Label Skyline
Collection range such as the Johnnie
Walker Blue Label London Skyline Limited
Edition, Diageo Global Travel Middle
East has today announced a partnership
with internationally renowned artist,
Jeff Nishinaka, to release a new series
of limited edition design travel
exclusives for 2015 featuring
handcrafted designs of some of the
world’s most famous cityscapes – the
Johnnie Walker Blue Label Cities
Collection.
Each edition is engraved with a Jeff
Nishinaka handcrafted design, bringing
to life the cityscapes of some of the
world’s most iconic travel destinations.
The first edition in the collection
is the Johnnie Walker Blue Label Cities
Collection, Dubai Edition. Dubai is a city of
firsts, a global icon and a luxury
travel destination - and the perfect
skyline to form the first of the Johnnie
Walker Blue Label Cities Collection.
The design for each edition has been
brought to life by internationally
renowned paper sculptor Jeff Nishinaka.
His meticulously handcrafted sculpture
was inspired by the unique character of
the city and mirrors the rare
craftsmanship that lies at the heart of
Johnnie Walker Blue Label.
Jeff’s art is
brought to life on each individual
bottle, as you can see from the image of the
bottle each of the limited edition
bottles of the Johnnie Walker Blue Label
Cities Collection Dubai edition features
the iconic Burj Khalifa (Khalifa Tower) the
tallest artificial structure in the
world and Burj Al Arab (Tower of the
Arabs) which is a luxury hotel located in Dubai,
often called "The world's only 7 star
luxury Hotel" and is the third tallest
hotel in the world.
Peter Fairbrother, Global Marketing Director of Diageo Global Travel
and Middle East, said: "With the
increase in international travel the
world has become a much smaller place
and we get many more opportunities to
visit beautiful cities, rich with
character and experiences. With this
exclusive limited edition range we
wanted to capture the essence of some of
these great cities, creating a unique,
premium gift or collector’s item that
would be a memento of a special
destination."
Only 1500 bottles of the Johnnie Walker
Blue Label Cities Collection, Dubai
Edition, have been produced, with each
bottle individually numbered.
The
limited edition bottling will be
available from this month exclusively in
travel retail at a recommended price of
£167/$258 USD (or local equivalent) for a 1
litre bottle.
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