Whisky Focus - Jameson Dublin Worlds Most Visited Whiskey Experience

Jameson Dublin Worlds Most Visited Whiskey Experience


19th April 2018
New look Jameson Distillery Bow St. Dublin is the most visited whiskey experience in the world.

Irish Distillers have revealed that their new look Jameson Distillery Bow St. Dublin is the most visited whiskey experience in the world – with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017 following an €11M refurbishment.

Dublin is a very popular tourist destination for visitors from throughout the world and I am sure when they visit Ireland they are looking to experience Irish culture and heritage which of course Jameson is part of, it seems word must have got out that the new look whiskey experience in Dublin is worth a visit given the 350,000 visitors it has attracted in its first year.

Commenting on the announcement, Claire Tolan, Managing Director Jameson Brand Homes said: "As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office!

"Entertainment is more immersive and interactive than ever before, and audiences place more value on storytelling and the quality of the guest experience. Our redeveloped Jameson brand home draws on technology to complement the historic surroundings of the iconic distillery to deliver an unforgettable experience. Visitors are invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building – this has been the key to our success in our first year. We look forward to welcoming even more visitors to Bow St. and the Jameson Distillery Midleton over the next year."

So what exactly does the Jameson Distillery Bow St. offer to attract all those visitors, the redeveloped Jameson brand home places storytelling at the core of the visitor experience bringing the 230 year history of Bow Street to life. Five fully-hosted tours are offered: The flagship ‘Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, a premium whiskey tasting in John Jameson’s secret office and a visit to Dublin’s only live Maturation Warehouse with the opportunity to sample whiskey straight from a cask.

In addition, it was also announced that Jameson Distillery Bow St. received a Themed Entertainment Association (TEA) Thea Award for Outstanding Achievement in the Brand Experience category at the prestigious TEA Thea Awards ceremony in Anaheim, California. TEA is the international association for the makers of compelling places and experiences. The TEA Thea Awards were created to bring recognition to achievement, talent and personal excellence and is internationally acknowledged as the equivalent of an Academy Award in the themed entertainment industry.

Next time you are visiting why not drop by the the Jameson Distillery Bow St. Dublin but if you cant wait that long you will find the current Jameson whiskey range available from specialist whisky shops such as The Whisky Exchange and Master of Malt
 

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