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11th January 2019 |
After 50
years the iconic green glass Jameson
whiskey bottle gets a refresh.
 Irish
Distillers has unveiled a new look for
its Jameson Irish whiskey, they have
overhauled the iconic green bottle
and label which was first introduced
back in 1968 but fans of the worlds most
popular Irish whiskey needn't worry as
it will still be the same smooth Jameson
blended Irish whiskey that you will
find in the bottle.
The new look was created by Stockholm’s
Pond Design agency, the bottle shape now
features a tapered body and a more
generous shoulder curve, while a
distinctive embossed label ‘eyebrow’ and
heel at the base which is said to make
the bottle more tactile and memorable to
hold. The distinctive green glass bottle
and easy-to-pour neck remain in place,
in line with feedback from market
research among bartenders and Irish
whiskey drinkers.
The refreshed label is printed on
textured paper and reinterprets key
elements of the design – most notably
the Jameson family crest – while still
retaining the most recognisable features
to create a more timeless and cohesive
look. Messaging on the bottle has been
streamlined to emphasise the
triple-distilled production method of
Jameson, which crafts its renowned
smooth taste, and its Irish provenance.
The update is underpinned by a more
vibrant colour palette designed to stand
out and includes a brighter red cap and
fresher greens and creams on the label.
The iconic green Jameson bottle that is
known around the world today was first
introduced in 1968, when bottling was
brought in-house at the Bow Street
Distillery as the era of whiskey bonding
came to an end. The signature green,
cream and maroon colours were inspired
by the stained-glass panels in the doors
of the historic distillery, installed in
the late 19th Century by then Production
Manager George Jameson, and can still be
viewed at the Jameson Distillery Bow
street today. Over the past 50 years,
the bottle has evolved with the times
but key elements such as the green
glass, family crest and ship have
remained in place to inspire new whiskey
drinkers with the Jameson story.
The bottle is constructed using pressure
sensitive label (PSL) technology at
Irish Distillers’ Fox & Geese bottling
facility in Dublin – a new and more
efficient process that allows for split
labels to be applied to the glass
bottles and a more premium finish. The
new Jameson Irish Whiskey bottles will
be available in Ireland from January
2019, and from the USA and other markets
from March ahead of St. Patrick’s Day,
and will be introduced across Jameson
Caskmates, Jameson Black Barrel and
Jameson Crested throughout the year.
You will find the current Jameson
whiskey range available from specialist whisky shops such as
The Whisky Exchange
and
Master of
Malt
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