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St Patrick's Day Celebrations Go Global
With Jameson
 Jameson
fans from around the world are being
encouraged to party with the Irish this
St Patrick’s Day, as the world’s No 1
Irish whiskey unveils an exciting
line-up of activities to support its
markets and allow consumers around the
world to ‘embrace their Irish spirit’.
Festivities will include the Jameson
Global Broadcast – an annual event that
offers markets the unique opportunity to
invite their local radio stations to
Dublin, to broadcast their shows live
from the Old Jameson Distillery. With
the Jameson master distillers on hand
throughout the day for interview, as
well as a host of Irish musicians and
comedians, the presenters can tailor
their programme to convey the spirit of
the celebrations to listeners back home.
With more than 35 stations already
signed up, the Jameson Global Broadcast
is estimated to reach more than 50
million listeners, including a large
proportion in Jameson’s No. 1 market,
the US.
The Jameson St Patrick’s Day Global
Party, which takes place in the heart of
Dublin, will be headlined by renowned
indie rock band, Razorlight and attended
by invited guests. Markets hosting their
own Jameson parties, including Dubai and
Sofia, will be invited to link up live
with the event to create a global party
atmosphere.
Jameson’s limited edition St Patrick’s
Day bottle, created by internationally
acclaimed Irish designer Paul Daly and
first introduced in March 2011, will be
rolled out to more than 30 markets
including the US, Russia, Spain and
Australia. The contemporary bottle
design, which appeals to collectors and
was inspired by the legendary Celtic
illustrations in The Book of Kells*, is
available from mid-February.
International Brand Director for
Jameson, Nick Blacknell says: "We have
an exciting line-up of events planned
for St Patrick’s Day 2012 – both here in
Dublin and in our markets around the
world, ensuring that Jameson is the
drink of choice for this annual
celebration. The growth in popularity of
these celebrations is testament to the
continued success of events such as the
Jameson Global Broadcast and the Global
Party. We are confident that through
this activity we can encourage even more
Jameson fans to embrace their Irish
spirit by joining the festivities of a
global whiskey community."
Further incentives for consumers to
embrace their Irish spirit include a new
app, available from mid-February on
Jameson’s Facebook page. The
‘Slainte-O-Meter’ app allows Jameson
followers to create their personal St
Patrick’s Day toast and share it with
their friends online. A ‘Guide to St
Patrick’s Day’ party kit will also be
available to download from the brand’s
website
www.jamesonwhiskey.com.
*The Book Of Kells
The Book of Kells is a lavishly
decorated account of the four gospels,
written around the year 800 AD and is
thought to have inspired much of modern
Celtic art. It remains an important part
of Irish heritage and is still very much
alive at Trinity College in Dublin, the
city in which Jameson was founded.
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